Digital Campaign Specialist
Who We Are**:
Persado is a high-growth, category-leading AI platform that helps data-driven executives - including CMOs, CXOs, CDOs, CFOs, and P&L owners - unlock a new level of value creation by ensuring the right words are used at every customer interaction.
Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare and more.
The Persado platform uses natural language generation, machine learning, and experimental design - powered by the world's largest language knowledgebase of millions of tagged and scored words and phrases - to deliver a 41% average lift in conversion across customer engagement channels.
Words matter.
As organizations become more obsessed with personalization, Persado has proven that being able to deliver the right message is a core functional need for every company in the world - making the choice of words a multibillion-dollar blind spot across the enterprise.
Persado is the only company with the technology and expertise to illuminate that blind spot in the enterprise customer experience and personalization stack.
As an employer, Persado is committed to creating a place where everyone's unique perspective is valued and where people can do their best work.
We understand that our team members and our inclusive culture are what make Persado special and are the key ingredients to our continued growth.
We believe in and live by our company vision and values.
We invest time and resources in people-centric programs.
We work hard as a team to innovate, deliver great value to our customers and partners and create a positive, productive place to work every day.
And the impact shows in our above-benchmark employee engagement.
We're also proud to be named to Fast Company's World's Most Innovative Companies list in 2020 and Built In's Best Places To Work in 2021.
**What We Are Looking For**:
We are looking for a **Digital Campaign Specialist** based in Italy, **Milan **area.
In this role, you will be involved in the implementation of large-scale digital marketing campaigns across a range of online channels, mostly focusing on Mobile/web.
This will require solid knowledge of HTML/CSS, Adobe Target and AEM and image editing softwares (i. e.
Photoshop, Sketch), customer facing and team working attitude.
**What We Want You To Do**:
- Execute campaign / AB tests configurations on marketing platforms like Adobe Target and AEM
- Edit campaign assets including html pages and image assets
- Work directly with the customers to gather technical details and address operational topics related to the campaign configuration
- Ensure on-time and problem-free campaign launches by:
- following rigorous QA processes to ensure flawless delivery of all assets
- working with the rest of the departments in a smooth and effective manner to resolve issues
**What We Want To See**:
- At least 1 year of proven hands-on experience in web/mobile campaign management, e-commerce or Mobile app development
- Proficiency in HTML/CSS and image editing software (eg.
Adobe Photoshop)
- Experience working with web testing platforms (Adobe Target, Optimizely) and Web Analytics Platforms (Adobe Analytics, Google Analytics)
- Customer facing and team working attitude
- Ability to deliver results in a demanding and fast-paced environment that sometimes requires creative problem-solving skills
- Excellent written and verbal skills in English and Italian
- Educational background, preferably in the fields of computer science or engineering
- Familiarity with Javascript
- Experience with ESP platforms (Acoustic, Cheetah Digital) is a strong plus
- Experience in scripting for web and excel (e. g Perl, Python, VBScript) is a plus
**Who You Are**:
- Self-driven, professional, and proactive to take ownership of projects and follow through to resolution
- A fast learner, eager to learn about new solutions, technologies and processes
- Exhibits solid process-oriented thinking and problem-solving capability
- Dependable, reliable with strong attention to detail
**What We Offer**:
Achieve your life goals and work goals at Persado.
- Competitive salary and equitable compensation - We're committed to equal pay with regular market rate salary adjustments
- Generous Benefits Package globally
- Persado Cares!
2 paid Volunteer days per year and charitable giving matching
- Structured onboarding as well as an annual education fund for continuous Learning & Development tied to a personalized career path
- Diversity and inclusion initiatives: Persado is committed to fostering, cultivating and preserving a culture of diversity and inclusion.
We continue to hire without regard to race, ancestry, place or origin, color, ethnic origin, citizenship, creed, religion, gender identity, sexual orientation, age, marital status, same-sex partnership status, family status, or disability.
- All the gear you need to work smart
Valuing diversity at Persado means rec
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