Digital Content & Experience Manager Milano

Digital Content & Experience Manager
Milano
Lombardia, Milano

At Ermenegildo Zegna, the talents and passion of our people are the pillars of our success.

Which is why we're looking for a Digital Content & Experience Manager in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna

The legacy of Zegna would not exist if it weren't for the unique skills of every person on our team; the makers, masters, designers, and doers.

Everyone contributes.

BASIC PURPOSE OF THE JOB

The Digital Content & Experience Manager has a direct impact on how our customers value the Zegna brand online and its service offerings.

He/She will be the most senior point person between Brand Marketing, content creation, and digital, managing the end-to-end digital content process from pitch to publishing, implementing efficiencies in processes, developing, optimizing, and overseeing the Zegna digital content calendar.

By leading the development and delivery of a luxury digital experience with an excellent level of craft, blending innovation and commercial acumen, the Digital Content & Experience Manager will lead the evolution of zegna.com and other connected digital touchpoints.

What makes up your day Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

Be responsible for SEO strategy and execution, coordinating the partner agency to maximize organic traffic performance and web core vitals. Define digital content briefs for both in-season content and ad hoc projects for the Content Factory team, provide structured feedback on qualitative output received, and run quarterly planning in alignment with the Digital Merchandising team. Connect the dots in cross-functional innovation projects to elevate the digital customer experience. Be responsible for zegna.com internal search strategy and optimization. Lead the UX/UI roadmap for zegna.com and work closely with the Analytics/CRO team to constantly optimize the conversion funnel and A/B test content. Support the definition of our omnichannel service design strategy from content to execution. Fluency in Italian and English is mandatory. What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company.

For this role, we're looking for someone with:

At least 5 years of experience in content process design and project management in a digital environment (content management, SEO, and localization flows). A university degree with specialization in digital. Digital-minded without reluctance towards the technical aspects of the customer journeys. Analytical skills and conceptual insight combined with a can-do attitude. Ability to work in a structured and planned manner and take decisions within the boundaries of his/her role. Experience working together in a team with colleagues having different expertise. Professional experience in a large international organization is a plus. AEM and Target proficiency – nice to have. Proficient in MS Office - Excel, Word, PowerPoint. Basic understanding of HTML. Basic Photoshop and Adobe XD skills. Experience using data analysis and metrics to drive decisions. Ability to demonstrate a drive for results within a pressurized environment to strict timelines. Excellent decision-making and prioritization capabilities. What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest textiles.

Zegna has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations.

With over 500 stores and 6, 500 employees worldwide, our success is inspired by our founder's pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

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