Digital Content & Online Merchandising Specialist Milano

Digital Content & Online Merchandising Specialist
Milano
Lombardia, Milano

Position**:

Support in the creation of the social and digital strategy of all Acqua di Parma channels.

Oversee all the digital contents and act as a link with Brand departments and sales departments to implement the strategy with a Global vision.

Management of the marketing and communication of the site through a continuous interface with the Trade Marketing and Sales department for a 360 animation of the E-commerce.

**RESPONSIBILITIES

**Social Media**:

- Create a solid Social Media Paid strategy, with focus on Instagram and Facebook

- Engage regional teams on the Social Media Planning

- Support in the content creation process within internal stakeholders

- Create reports for internal stakeholders and top management

- Optimize performances of Social Media campaigns in conjunction with the agencies

**E-Commerce**:

- Support the day-by-day activities to ensure the proper working and updating considering the marketing and commercial strategies

- Support the regional teams in their activities of the e-commerce management: products launch, contents update, etc.

- Coordinate with internal stakeholders (e. g. , eCommerce Sales team, Content team, Customer Care) to ensure a consistent experience for the final customers through different touchpoints

- Support SEO and SEA activities

- Support the Project Management of special projects

**Profile**:

**REQUIREMENTS

- Strong digital experience with focus in Social Media management is a plus

- Creative and analytical approach, sensibility to numbers to develop insights for future campaigns

- Proven knowledge and understanding of the digital environment and the different social media platforms and how each platform can be used in different scenarios

- Proactive, passionate and details-oriented

- Fluency in English is a must