Digital Content Senior Specialist Bardi

Digital Content Senior Specialist
Bardi
Emilia Romagna, Bardi

Whirlpool Corporation (NYSE:

WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.

In 2020, the company reported approximately $19 billion in annual sales, 78, 000 employees and 57 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies.

Our values are the driving force behind everything we do.

Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Importante Azienda propel our teams to excellence.

Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

The team you will be part of The person will join the EMEA Brand & Digital organization in a team of 30 people working on our key brand campaign across our countries The role in summary We are looking for a Digital Content Senior Specialist who will be responsible for delivering the digital experience, driving the digital approach at brand level, coordinating the EMEA countries and localizing the Digital Consumer Journey.

He/she will monitor digital KPIs alerting on gaps, defining solutions and coordinating the related departments as well as external agencies to ensure content is delivered on time.

Your responsibilities will include Understand the (omnichannel) consumer journey of different brand targets and adapt digital assets and channels accordingly at country and EMEA regional level Build and execute a compelling and inspiring digital strategy to put the brand forward and build brand love with our consumers Oversee the constant upgrade of social media platforms and the Importante Azienda of their editorial contents Interface with marketing communications functions, as well as PR, events, retail and business product marketing teams Understand theway that e-Retailers and Trade Partners work, to better fulfill their needs and adapt brand's and company's contents Project management of multi-market projects, involving the Importante Azienda of digital contents, websites, social media and digital influencers, digital media campaigns Comprehend the main results of website performance, social media and digital advertisement campaigns through everyday analysis of KPIs Handles digital content budget in an independent efficient way Minimum requirements A minimum of 3 years of experience working within digital communication agencies, consulting or at a company's side always managing digital marketing activities; a curious individual A proactive and results driven individual with an enthusiasm to get the job done A growing ability to drive excellence in a multi-cultural team building strong and productive relationships with all the relevant departments in the company alongside external agencies Organizational skills including the appropriate prioritization of tasks with a problem solving mindset Knowledge of key principles of SEO, Social Media, Digital Advertising, eCommerce Knowledge of digital content:

how they are different from other contents, golden rules for online (i. e.

paid vs. owned content) Good analytical skills, knowledge of Google Analytics and Social Media Analytics, alongside Media prior exposure Ability to think commercially e. g.

'how can I sell it through digital', rather than 'how can I deliver it' Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business Strong management skills, excellent oral and written communication skills English language is a must Preferred skills and experiences Any other EMEA language is a plus Knowledge of key principles of UX What we offer We offer challenging purposes, ownership of your role, great teams, and tools to build your capability.

In our performance-based setting, you can take your career in exciting new directions - and as far as you want to go.

Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers.