Digital Data Analyst Milano

Digital Data Analyst
Milano
Lombardia, Milano

The Digital Data Analyst will be part of Global Digital Acquisition team and will be collaborating with E-commerce, Digital Merchandising, CRM and Data Intelligence department.

He/she will carry on analytics project with focus on digital acquisition campaign and website results.

**Main activities**:

Support the Acquisition Data Driven Strategy using multiple data sources

Monitoring key elements that are influencing e-business performance at regional level

Provide data driven planning recommendation supporting media investment allocation

Develop Marketing Mix Models and other data modeling solution (e. g.

correlation) to analyze data and generate insight

Define forecast model to evaluate different investment scenarios

Manage and develop daily performance report

Build performance analysis based on online behavior working with CRM team.

Support optimization activities and deliver insights in close collaboration with CRO manager.

**Requirements**:

2+ year in analytics role

Strong analytical skills, ability to analyze and process qualitative/quantitative data.

Knowledge of Adobe Analytics (nice to have Google Analytics)

Excel lover (e. g.

vlookup, pivot table, graph, conditional formulas) with a good working knowledge of Powerpoint

Experience with marketing campaign attribution models

Extensive experience from working with conversion optimization and all aspects of web analytics.

Knowledge of the English language

Degree, preferred in Statistics, Mathematics, Management Science, Economics, Digital