Digital Engagement Manager Ne

Digital Engagement Manager
Ne
Liguria, Ne

Presentazione dell'azienda

Founded in 1972, the company designes advanced protective wear for motorcycling, mountain biking, winter sports and equestrian use, for both competition activity and leisure.

The DAINESE trademark is highly esteemed on the market due to the high quality of the products bearing the trademark and the number of successes achieved over the years at competitive level.

Descrizione del posto (Mansioni)

The main responsibility will be managing the digital projects supporting optimal use, customer experience and maintenance of digital assets, moving from strategy definition to advertising spending to channels' management.

Activities are:

Define the strategy and coordinate digital advertising, organic storytelling and community management on the major digital platform (Meta, Google above all, others apply) for every brand belonging to the Dainese Group

Define actions and plansthat will boost Dainese's relationship with its consumers in the digital and physical world, working closely with the teams responsible for brand and product storytelling.

Contribute to successful and well-established partnerships with external digital companies and advertising partners

Drive and support the development of digital analytics reports and tools

Profilo

Desired skillset is:

Degree in Marketing, Economics, Digital or similar topics

Previous experience in structured companies or web agencies

Knowledge and experience of Meta and Google platforms (advertising, posting and analytics)

Experience in managing social and digital profiles for B2C brands

Analytic approach and test and learn culture

Understanding of the dynamics of marketing and of brand storytelling

Communication skills:

written and oral

Fluency in English - both written and spoken

Capability of bringing together cross-functional teams to influence change and ensure work stream alignment;

Passion for sports is a plus