Digital Lead Generation Analyst Milano

Digital Lead Generation Analyst
Milano
Lombardia, Milano

Who we are **Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care.

More than 18, 600 professionals every day in a network more than 11, 000 points of sale give back the joy of hearing, feeling, and living to thousands of people across the world. In Amplifon we believe people are the most important component of our success.

Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers.

We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.

**What we are looking for **For our Global Brand, Media & Digital business unit, we are currently looking for a

**Main Responsibilities**:

- Develop and execute digital advertising strategies across various channels such as Facebook, Google Ads, and others together with country digital manager and media agency

- Manage and optimize campaigns to ensure maximum ROI and lead generation goals achievement

- Analyze and report on campaign performance (media and creative) providing recommendations for improvement.

- Collaborate with cross-functional teams including country digital manager/specialist, brand team and media agency to ensure alignment on lead generation strategies.

- Conduct research to understand target audience, competition and industry trends to develop effective advertising strategies, using internal and external tools (SimilarWeb, Google Market Insights, etc.

)

- Stay up-to-date with digital marketing trends and emerging technologies.

**Your Profile

**General & Technical Skills**:

- 2-3 years of experience in digital advertising and campaigns management

- Fluent in English, both written and oral

- Strong Excel Mastery ( Pivot, V Look Up. . . )

- Sophisticated Analytical Skills with the ability to derive insights from data to improve campaigns

- Experience with Google Ads, Bing Ads, Search Ads 360, Meta Business Suite

- Knowledge of A/B testing and conversion optimization strategies.

- Excellent communication and collaboration skills.

- Master's degree in marketing, Communications, or related field.

**Managerial Skills and Personal Characteristics

- Passionate about digital advertising

- Data-driven decision-maker who is organized and detail-oriented

- Able to work under pressure and meet deadlines while maintaining a positive attitude

- Proactive mindset to discover and define new opportunities

- Team player who thrives in a collaborative environment.

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace.

Aligned to this goal, we offer a hybryd working policy, allowing employees to work

**9 days/month remotely **.