Digital Marketing Assistant - Ihc Head Office Bardi

Digital Marketing Assistant - Ihc Head Office
Bardi
Emilia Romagna, Bardi

Italian Hospitality Collection is a portfolio of hotels, resorts and spas, hand-picked for their beauty, history and enchanting surroundings.

Chia Laguna Resort in Sardinia, featuring 3 different hotels - Conrad Chia Laguna Sardinia, Baia di Chia Resort Sardinia - Curio Collection by Hilton, and Hotel Village, with a total of 424 keys and a conference centre with 8 meeting rooms for up to 900 delegates.

Fonteverde Lifestyle & Thermal Retreat in Tuscany, a member of the Leading Hotels of the World, with 78 keys and 3 meeting rooms for up to 85 delegates.

Grotta Giusti Thermal Spa Resort in Tuscany, a member of the Autograph Collection by Marriott, with 68 keys and 4 meeting rooms for up to 60 delegates.

Bagni di Pisa Palace & Thermal Spa in Tuscany, a member of the Leading Hotels of the World, with 61 keys and 3 meeting rooms for up to 100 delegates.

Le Massif Hotel & Lodge in Courmayeur, a member of the Leading Hotels of the World, with 80 keys and nearby meeting facilities for up to 150 delegates.

Sister properties, part of the portfolio: Ambasciatori Palace - 160 rooms, the first Intercontinental brand of IHG in Italy, built in 1900 to host ambassadors in Rome, then serving as the American Embassy Library in 1946, an historic building located in the heart of Via Veneto, is the ideal place to experience Rome's fusion of ancient history and modern sophistication.

Anglo American Florence – 118 rooms, a historic hotel part of Curio Collection by Hilton, which dates to the 19th-century, is in a quiet area of central Florence, a 10-minute walk from Firenze Santa Maria Novella. The newest property part of the group, opened in 2024.

Duo Milan Porta Nuova - 239 rooms, vibrant design, and dynamic spaces that welcome coworking and socializing, the hotel marks the Marriott-Tribute Portfolio's entry into Milan, Italy's financial and design capital.

Our mission is to bring together out-of-the-ordinary properties, offer our guests memorable experiences in true Italian style, give our employees stimulating places to work and grow professionally, and achieve our shareholders' financial goals.

JOB AIMSA Digital Marketing Assistant role requires a focus in ensuring hotels are aligned to global compliance and ensuring approved content is updated across specific digital platforms and channels; he / she will provide analysis and marketing research transformed in monthly reports to participating hotels, support destination marketing campaigns through email marketing to maximize online presence that attribute to the hotel's performance.

This position is ideal for a motivated and creative individual eager to contribute to a company's online presence and growth through innovative digital marketing initiatives.

This role reports to the Digital Marketing Manager and works closely with other departments to maintain a cohesive brand voice and strategic approach.

The candidate will be Milan based.

JOB REQUIREMENTSBachelor's degree or any study title in marketing, communications, business, or a related field. 1 year of experience in digital marketing or a similar role. Proficiency in digital marketing tools and platforms. Strong written and verbal communication skills. Analytical mindset with attention to detail. Creative and innovative thinking. Italian speaking, mandatory knowledge of English language. KEY RESPONSIBILITIESMaintain and update web site contents. Open & monitor tickets for technical issues on dedicated hotel brand platforms. Conduct audit of hotel web sites, both branded and vanity, with defined score and areas of improvement. Update and load photography asset library ensuring correct compliance. Ensure Tripadvisor and GMB listing, and updates as needed from hotel. 3rd party listings (OTA's) and content scores updates to hotels. Liaise and work with hotels with detailed feedback on content audits and scores. Design and execute email campaigns to nurture leads and engage customers. Analyse open rates, click-through rates, and conversion metrics to improve performance. Monitor industry trends, competitor activity, and emerging technologies. Identify opportunities for new campaigns and innovative strategies. Use analytic tools to monitor campaign performance. Prepare regular reports on KPIs and suggest improvements for future campaigns. PERSONAL COMPETENCIESThese are the personal skills, qualities, and attributes you will need to demonstrate to carry out your job effectively.

Plans, organizes, and uses a systematic approach to get things done. Manages time effectively. Prioritizes actions and manages tasks through to completion. Actively seeks opportunities to develop and learn from experience. Communicates openly and clearly both verbally and in writing. Pitches information at the appropriate level. Listens to the needs of others before contributing. Develops positive working relationships at all levels. Manages conflict effectively. Motivates and inspires others to perform. Collects and analyses relevant information about a problem. Continually seeks innovative solutions. Makes conscious decision to go for action. Not afraid to commit mistakes and learn from them. Accepts personal responsibility to make things happen. Constantly reviews in order to improve. Self-reliant, working with minimal control and direction. Acts on own initiative when appropriate. Takes calculated risks to achieve results. Thinks ahead, developing contingency plans where necessary. Has a drive and determination to succeed. Contributes and is effective when team working with peers. Presents powerful arguments which persuade others. Expresses confidence in own ideas and networks with others. Gains commitment to action from a range of people. Adapts quickly and positively to new situations. Continues to be productive in changing circumstances. Excellent business hunter. A passion for sales and target-based performance. KPI – KEY PERFORMANCE INDICATORConversion rate online bookings from vanity websites. Room/nights and room revenue. ADR.

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