Digital Marketing Consultant
ABOUT US**:
Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future.
Across 63 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries.
We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes.
Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today's urgent challenges in education, racial equity, social justice, economic development, and the environment.
We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies.
Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
**WHO YOU'LL WORK WITH**:
FRWD is Bain & Company's marketing acceleration capability, a 100+ community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation.
With its own heritage as an agency, FRWD is designed to build client capability through a comprehensive approach to helping companies make the best marketing investments.
To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward.
Oriented to Bain's client-centric mission, FRWD marketing expert talent and Bain general pool consulting talent together enable 1+1=3 solutions to address client's most difficult problems.
FRWD works with some of the world's most recognized consumer brands, leading healthcare providers, entertainment companies and more.
FRWD has a major hub in Minneapolis and presence across every region.
With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.
**WHAT YOU'LL DO**:
This role typically involves accelerating client results through testing, learning and scaling what works.
Project experiences will typically range from very focused media mix and optimization to full transformations across the marketing mix - strategy and audience segmentation, creative, analytics through to delivering results for great brands and clients.
We work collaboratively with the clients and their agency and technology partners.
Some of the key responsibilities are:
- Assessing opportunities by looking at existing client accounts to make recommendations prioritized by client business impact
- Defining the right KPI's based on client goals, ranging from awareness to traffic to online and offline sales ROI
- Building trust with clients, Bain partners and teams as the digital commerce and marketing expert that solves tough business problems based on deep in-platform experience
**ABOUT YOU**:
- 4-5+ years' experience in digital performance marketing, biddable media
- You have proven yourself as a (digital) media expert.
You bring deep hands on keyboard experience to identify the opportunities and, if needed in the project, to implement them in agile tests
- You are passionate about data driven marketing and are able to translate your deep experience into comprehensible explanations to other specialists and to senior clients
- Experience working on test & learn programs to improve ongoing marketing performance
- Proven track record of analyzing biddable media campaigns, identify optimization potential and deliver ROI improvement
- Experience across multiple industries, understanding industry specific growth drivers but also different client cultures
- Positive attitude, no matter what.
You add energy to rooms and teams, help others see possibilities and clarity amidst uncertainty
- Willingness to travel and work from client's office
**WHAT MAKES US A GREAT PLACE TO WORK**:
We are proud to be? consistently recognized? as one of the world's best places to work, a champion of diversity and a model of social responsibility.
We are currently ranked the #1 consulting firm on Glassdoor's Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years.
We believe that diversity, inclusion and collaboration is key to building extraordinary teams.
We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally.
We are publicly recognized by external? parties such as
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