Digital Marketing Executive - Ihc Head Office Bardi

Digital Marketing Executive - Ihc Head Office
Bardi
Emilia Romagna, Bardi

Digital Marketing Executive - IHC Head Office Italian Hospitality Collection

Italian Hospitality Collection is a portfolio of hotels, resorts, and spas, hand-picked for their beauty, history, and enchanting surroundings.

Our mission is to bring together out-of-the-ordinary properties, offer our guests memorable experiences in true Italian style, give our employees stimulating places to work and grow professionally, and achieve our shareholders' financial goals.

JOB AIMS A Digital Marketing Executive is responsible for implementing and managing online marketing campaigns and website to promote a company's products or services.

This role involves working across various digital platforms to increase brand awareness, drive traffic, and generate leads.

This position is ideal for a motivated and creative individual eager to contribute to a company's online presence and growth through innovative digital marketing initiatives.

This role reports to the Digital Marketing Manager and works closely with other departments to maintain a cohesive brand voice and strategic approach.

The candidate will be Milan based.

JOB REQUIREMENTS Bachelor's degree in marketing, communications, business, or a related field.

1-3 years of experience in digital marketing or a similar role.

Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and HubSpot.

Knowledge of CRM, SEO, SEM, social media marketing, and email marketing.

Analytical mindset with attention to detail.

Creative and innovative thinking.

Italian speaking, mandatory knowledge of the English language.

KEY RESPONSIBILITIES Digital Campaign Execution: Execute and monitor digital marketing campaigns across platforms such as websites, search engines, and email.

Ensure campaigns align with the company's overall marketing strategy, budget, and Digital Marketing Manager's indications.

CRM: Management of CRM activities for implementation of best practices and better usage.

Collaborate with relevant departments to optimize strategies aiming for incremental revenue.

Search Engine Optimization (SEO): Optimize website content to improve search engine rankings.

Conduct keyword research and analysis to drive organic traffic.

Pay-Per-Click (PPC) Advertising: Manage and optimize paid advertising campaigns.

Track and adjust campaigns to achieve maximum ROI.

Content Creation: Create engaging content for websites, online marketing campaigns, and email marketing.

Work with designers and content creators to produce visuals and multimedia content.

Local Campaigns Management: Develop and schedule local marketing campaigns based on hotels' needs, to increase ancillary revenue incomes.

Monitor results and adjust where needed.

Newsletters/DEMs: Design and execute email campaigns to nurture leads and engage customers.

Analyze performance metrics to improve future campaigns.

Analytics and Reporting: Use analytic tools to monitor campaign performance and prepare regular reports on KPIs.

Market Research: Monitor industry trends, competitor activity, and emerging technologies.

Identify opportunities for new campaigns and innovative strategies.

PERSONAL COMPETENCIES Plans, organizes, and uses a systematic approach to get things done.

Manages time effectively.

Actively seeks opportunities to develop and learn from experience.

Communicates openly and clearly both verbally and in writing.

Develops positive working relationships at all levels.

Motivates and inspires others to perform.

Collects and analyses relevant information about a problem.

Continually seeks innovative solutions.

KPI – KEY PERFORMANCE INDICATORS Conversion rate online bookings from vanity websites.

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