Digital Marketing Junior Analyst - Temporary Lazio

Digital Marketing Junior Analyst - Temporary
Roma
Lazio, Lazio

You Lead The Way.

We've Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways.

Whether we're supporting our customers' financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what's possible — and we're proud to back each other every step of the way.

When you join #TeamAmex, you become part of a diverse community of over 60, 000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

We back our colleagues with the support they need to thrive, professionally and personally.

That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.

Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually

Within the PAYBACK Marketing team - responsible for the marketing strategy and execution for the PAYBACK loyalty card members - we are looking for Digital Marketing Junior Analyst reporting to the Online & Retail Communication Executive.

As part of this team, this person will be supporting the execution of the Communication Mission with the ultimate goal of improving awareness, consideration, appreciation and activation of the PAYBACK services and features.

PAYBACK is a 100% owned American Express company and it is a multi-partner, global loyalty and engagement platform running its business in Italy since 2014.

In the role you will be in charge of:

- Leading the developing and delivery of content for a variety of communication channels (site, app, partners' digital channels) with a special focus on newsletter channel; write, review, edit and proofread content

- Collaborate with different partners in the planning, creation, and launch of communications

- Supervise, evaluate, and report on performance of communications activities across all digital touchpoints; make recommendations based on findings/opportunities discovered

- Lead campaign management activities including agency management and cost controls

- Build strong, collaborative relationships with key cross-functional partners, including third-party Partner, CRM, Legal, Compliance, Operations Teams.

- Outstanding, meticulous verbal and written communication skills, both in Italian and English; ability to optimally communicate complex information to multiple audiences

- A passion for communications, telling stories, and engaging audiences, especially in a digital environment

- SEO writing skills

- Good project management skills being able to prioritise multiple activities with tight timelines

- Strong partnership-building and stakeholder management skills

- Proactive approach and ability to work autonomously and take initiative

- Highly proficient in creative software, specifically Microsoft PowerPoint

- Experience working with cross-functional teams and various audiences

- Creative thinking, flexibility, and the ability to lead, drive, and measure change

- Strong standout colleague who is flexible and maintains a positive attitude even during changing work priorities

- Experience with Adobe, Photoshop, Illustrator, HTML, CSS coding, video editing, image processing and optimization - is a plus

- Previous experience in digital experience is appreciated

Talk to our people and you'll find out what we're really all about.

Open, creative, risk-taking, collaborative and innovative are just some of the expressions you'll hear.

It's our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world - including Great Place to Work Italia's #2 Best Workplace amongst Large Companies, #3 Best Workplace for Women and #2 Best Workplaces for Innovation in 2021.

If you're ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.

**Why American Express?

There's a difference between having a job and making a difference.

Amex have been making a difference in people's lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We've also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive.

We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community.

And when they're ready to take on a new career path, we're right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

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