Digital Marketing Manager BOLOGNA

Digital Marketing Manager
Bologna
Emilia Romagna, BOLOGNA

Libraesva is looking for an energetic, focused, and team-orientated Digital Marketing Manager to join our growing team across Italy, UK and USA.

An enthusiastic personality with the ability to be flexible and supportive to the team is very important to us.

What You Will Do Digital Activity Implement the online digital marketing strategy to acquire leads using a mix of search engine marketing (PPC / SEM), online advertising, review sites, paid social, and content syndication

Ensure an efficient lead capture and conversion process, creating and optimizing landing pages and other HubSpot assets and processes

Oversee performance of website to grow traffic, increase engagement, and drive conversions

Test different messaging and advertising ideas, conducting A/B and multivariate tests to empirically make decisions on which approach works

Manage digital budget effectively, monitoring spend to ensure campaigns deliver ROI

Provide reporting and analytics to enable management and other stakeholders to monitor effectiveness of marketing programs

Monitor lead quality and continuously use feedback to improve acquisition programs

Provide ongoing communication to internal and external stakeholders

Marketing Reporting – report outcomes of activity across all projects, for example, webinar registrations/attendees, etc.

Collaborate with international colleagues to implement relevant campaigns for their region, identify gaps and opportunities

Events – Design, implementation and management of corporate events, both virtual or physical.

Channel Marketing – Support Channel team in implementing co-marketing campaigns, supporting partners in the process, communicating assets when needed, following on budget until completion of the process

Ad hoc activity – Maintain the Marketing team calendar ensuring it's up-to-date and available, manage regular communication of the calendar with the sales teams

Supplier Management - Work closely with marketing agencies, event suppliers, and other stakeholders to deliver marketing activity

Corporate marketing - Keep up to date with corporate marketing activities e. g. content (Whitepapers/blogs), website updates, etc.

Requirements 4+ years of relevant B2B technology marketing experience

Extensive experience in digital marketing strategy, SEO, email, PPC and display advertising campaigns

Experience of working across multiple platforms and channels

Strong analytical and reporting skills

Able to plan and execute multiple projects in a fast-paced, changing environment

Highly proficient in marketing automation methodology, lead processing, data management and marketing operations

Excellent interpersonal and communication skills

Bachelors or advanced degree in marketing

Detailed working knowledge of HubSpot and WordPress

Good working knowledge of MS Office tools

Additional Requirements Experience within cyber security or broader tech industries

Working in an international team/environment

Solid knowledge of website analytics tools (Google Analytics)

Experience of social media marketing

What you will find in Libraesva A multinational, passionate and inclusive team

A flexible, creative and vibrant work environment

A great opportunity to grow in a company with a key attention to people

Contract Full-time contract

Location The role is hybrid, involving office presence and working from home. The location is our main headquarters in Lecco, Italy.

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