Digital Marketing Manager Asti

Digital Marketing Manager
Asti
Piemonte, Asti

Join Our Team at Go Global Travel Group!

Go Global Travel Group is a leading provider of B2B hotel and technology solutions, renowned for simplifying the booking process.

Our advanced platform integrates real-time product purchases from multiple sources, streamlining travel solutions for businesses around the globe.

With a presence across six continents and competitive pricing, we are committed to delivering exceptional support and professionalism.

Join our diverse, multicultural team across 30 global offices, where we celebrate and embrace unique experiences and backgrounds.

We're looking for a Digital Marketing Manager to enhance our brand visibility and drive engagement through strategic digital campaigns.

Key Responsibilities Email marketing strategy: plan and execute targeted email campaigns by working side by side with our graphic department, optimizing content design to enhance engagement and conversion rates while ensuring alignment with brand messaging.

Social Media Management : Oversee content planning and scheduling in collaboration with our external agency, ensuring brand consistency across all platforms.

Creative & Event Marketing: Work closely with the design team and event manager to execute Digital marketing campaigns related to company events and initiatives.

Data Analysis & Reporting: Monitor key performance indicators (KPIs), generate insights, and optimize digital marketing strategies based on data-driven decisions Paid Advertising: Assist in managing Google Ads and Social Media Ads, optimizing campaigns to maximize ROI (experience in this area is a plus!).

Assist in planning and executing webinars , including coordination with speakers and technical setup.

Support special projects and initiatives as needed.

What We're Looking For Digital Marketing Expertise: Previous experience in email marketing tools ( ActiveCampaign, Mailchimp, or similar ), social media platforms, and content scheduling.

Social media platform: Previous experience with organic management platforms for the main social media channels (FB, IG, and LinkedIn) and with scial media advertising management platforms is appreciated.

Analytical Skills: Ability to analyse marketing metrics and optimize strategies based on data insights.

Tech-Savviness: Strong proficiency in Microsoft Office Suite and familiarity with graphic design tools (Canva, Adobe Suite, or similar is a plus).

Creativity & Innovation: Ability to think outside the box and contribute fresh ideas to marketing campaigns.

Team Player: Strong communication and collaboration skills to work effectively with internal teams and external partners.

Fluent in English: (Additional language skills are a plus!)

Preferred Background: Experience in the tourism industry or B2B marketing is highly valued.

Why Join Us?

A fast-growing international company with exciting marketing challenges.

A collaborative and innovative work environment where your ideas matter.

Opportunities for career growth and professional development.

Job Details Reports To: Head of Department Contract Type: Full-time, permanent contract Working Hours: 40 hours per week ( Monday – Friday ).

Location: Bastia Umbra (Italy)