Digital Marketing Manager Bardi

Digital Marketing Manager
Bardi
Emilia Romagna, Bardi

Cenate Sotto(BG) / Marketing

Candidati per questa posizione Candidati per questa posizione

- Condividi

***Finalità della posizione

***Gewiss is looking for a **Digital Marketing Manager (DMM) **to develop, implement, track and optimize our digital marketing strategies.

The DMM will lead the team of Digital Marketing and will support the Brand & Digital Director (BDD) in analysing the performance of Digital Communication activities and implementing improvement and corrective actions for the development of the digital strategy.

*** The DMM will be responsible for defining and managing the digital marketing budget.

*** Responsibilities

***:

- **Set the objectives and KPI to be monitored for the implementation of Digital Marketing strategy accordingly with the strategic marketing plan and the BDD indications

***:

- **Plan and coordinate all digital marketing activities, including SEO/SEM, DEM and Marketing Automation, Social Media, websites and analytics

***:

- **Identify trends and insights, and optimize the activities and performance based on them

***:

- **Collaborate with internal teams to create synergy and consistency in all the cross activities and objectives being a promoter and warranter of a coherent Customer Journey experience trough all the touch points

***:

- **Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

***:

- **Deploy and optimize, in the funnel, the digital touchpoints for buyer personas to support the product launches

***:

- **Analyse sentiment and campaigns data to optimize the different digital activities

***:

- **Collaborate with agencies and other vendor partners

***:

- **Evaluate emerging technologies like AI, Metaverse, AR, and provide thought leadership and perspective for adoption where appropriate.

***Requisiti

**- **Bachelor or Master degree in marketing or a related field

***:

- **Fluent in English speaking

***:

- **Proven working experience in digital marketing & strategic marketing approach

***:

- **Competences in digital platform technologies for websites, SEO and SEM, nurturing activities and sentiment

***:

- **Highly creative with experience in working on buyer personas and customer journey, identifying behaviours and needs

***:

- **Strong analytical skills and data-driven thinking

***:

- **Up-to-date with the latest trends and best practices in online marketing and measurement

***:

- **Experience in managing a team of person and creating an extended team working environment including peers, other teams and international colleagues

***:

- **Good capacity to manage presentations with audience

***:**Candidati** per questa posizione

**:**I campi evidenziati con un asterisco (*) sono obbligatori