Digital Marketing Manager Bardi

Digital Marketing Manager
Bardi
Emilia Romagna, Bardi

Nanushka is part of the Vanguards Group where we are looking for aDigital Marketing Managerto join our team preferably in Milan.

This is an exciting opportunity to experience and contribute to the rapid growth of Vanguards.

At Vanguards, we recognize the growth of the fashion and lifestyle industries depends upon a careful synergy of responsible business practice and commercial ambition.

Our investment platform is devised with this in mind to support the bold creative vision, develop dynamic sustainable practices, and maximize commerciality for our brands and investors. Digital Marketing Manager will be responsible to set and monitor the strategy to drive traffic to portfolio brands' proprietary websites and enlarge their customer base. Main responsibilitieswill include:

Investing and monitoring digital marketing budget across main paid channels (paid social, paid search, affiliation, Criteo, etc.

)SEO strategy and implementationSetting up Google Analytics and Tag ManagerInvestigate the possibility of co-marketing activities to drive traffic or collect leadsProviding periodical reports to analyze the source of traffic, channels performance, and user behavior across the websiteLiaise with the content team to provide the right content for each campaign and stage of the funnelImprove conversion at each stage of the funnel Requirements:

3-5 of experience in digital marketing for fashion or luxury brandsHTMLSEOUnderstanding of main paid channels (IG, Google, YouTube, Affiliation, Retargeting)Degree in computer science, communication, or businessStrong analytical skillFluent in English