Digital Marketing Manager Ferrara

Digital Marketing Manager
Ferrara
Emilia Romagna, Ferrara

EN

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic team.

As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital media strategies to enhance brand awareness, engage our target audience, and drive online traffic and conversions.

You will have the opportunity to leverage your expertise in digital marketing, social media, content creation, and analytics to help shape our online presence and drive the success of our company.

**Responsibilities**:

- Create and manage engaging and relevant content for our digital channels, ensuring consistency with our brand image and messaging.

- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of digital media campaigns and initiatives, and provide regular reports to the management team.

- Stay up-to-date with the latest trends and best practices in digital marketing, social media, and content creation, and identify new opportunities for growth and optimization.

- Collaborate with cross-functional teams, including marketing, design, and sales, to align digital media efforts with overall business objectives and marketing campaigns.

- Manage and optimize paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and other relevant channels.

- Monitor online reviews and reputation management, responding to customer feedback and addressing any issues or concerns in a timely manner.

- Identify and leverage influencer partnerships and collaborations to amplify brand reach and engagement.

- Stay informed about emerging technologies and digital media tools, and make recommendations for their integration into our digital marketing strategies.

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field.

Relevant certifications in digital marketing are a plus.

- Proven work experience as a Digital Media Manager or a similar role, with a track record of successful digital media campaigns and initiatives.

- Proficiency in using various digital media tools and platforms, such as Google Analytics, social media management tools (e. g. , Hootsuite, Buffer), and content management systems (e. g. , WordPress).

- Strong analytical skills, with the ability to interpret data and derive actionable insights to improve campaign performance.

- Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling content tailored to different digital channels.

- Creative mindset and the ability to think outside the box to develop innovative digital media strategies.

- Strong project management skills, with the ability to multitask and meet tight deadlines.

- Proactive and self-motivated individual who thrives in a fast-paced and collaborative environment.

- Experience with graphic design and video editing tools (e. g. , Adobe Creative Suite).

**IT

Stiamo cercando un talentuoso ed esperto Digital Marketing Manager.

Come Digital Marketing Manager, sarai responsabile dello sviluppo, implementazione e gestione delle nostre strategie di marketing digitale al fine di migliorare la consapevolezza del brand, coinvolgere il nostro pubblico target e guidare il traffico online e le conversioni.

Avrai l'opportunità di sfruttare la tua esperienza nel marketing digitale, sui social media, nella creazione di contenuti e nell'analisi per contribuire a plasmare la nostra presenza online e guidare il successo della nostra azienda.

Responsabilità:

- Creare e gestire contenuti interessanti e pertinenti per i nostri canali digitali, assicurando coerenza con l'immagine del brand e la messaggistica.

- Monitorare e analizzare gli indicatori chiave di performance (KPI) per valutare l'efficacia delle campagne e delle iniziative di marketing digitale e fornire rapporti regolari al team di gestione.

- Mantenersi aggiornati sulle ultime tendenze e migliori pratiche nel marketing digitale, sui social media e nella creazione di contenuti, e individuare nuove opportunità di crescita e ottimizzazione.

- Collaborare con team interfunzionali, inclusi marketing, design e vendite, per allineare gli sforzi di marketing digitale con gli obiettivi aziendali generali e le campagne di marketing.

- Gestire e ottimizzare campagne di pubblicità a pagamento su piattaforme come Google AdWords, Facebook Ads e altri canali pertinenti.

- Monitorare le recensioni online e la gestione della reputazione, rispondendo ai feedback dei clienti e affrontando tempestivamente eventuali problemi o preoccupazioni.

- Identificare e sfruttare partnership e collaborazioni con influencer per ampliare la visibilità e l'interazione del brand.

- Mantenersi informati sulle tecnologie emergenti e gli strumenti di marketing digitale e fare raccomandazioni per la loro integrazione nelle nostre strategie di marketing digitale.

Requisiti:

- Laurea in marketing, comunicazione o un campo correlato.

Le certificazioni rilevanti in marketing digitale