Digital Marketing Manager Milano

Digital Marketing Manager
Milano
Lombardia, Milano

Hi, We are Packly

Founded in 2014 by 2 Award winning packaging industry innovators; Giuseppe & Roberto Prioriello.

We are revolutionizing the packaging industry with a state of art packaging creation experience.

We achieve this by enabling packaging creators and designers to seamlessly upload their creation, prototype it in 3D, share with stakeholders and then print highly customized packaging in 48hrs, no matter if 1 or 100. 000.

At our core, we are committed to be true green, embracing the circular economy and reducing waste in every aspect of our activities.

Our sustainable processes and 100% recyclable products align with our vision to create environmentally responsible solutions.

Also by nature of our design and printing setup, we eliminate the need for oversized, standard and non attractive cardboard packaging.

We are recognized as a market leader in Web-to-Pack, allowing our users to create an ultimate unboxing experience for their customers whilst protecting the contents in a relevant manner.

Thousands of happy customers have enjoyed the Packly Experience and we are now expanding our Team to serve our global community even better.

We are seeking talented individuals who share our passion for both packaging and technology and are eager to contribute to our ambitious plans.

Join us as we continue to transform the packaging industry with our cutting-edge solutions!

**Digital Marketing Manager job description**:

**Objectives of this role**:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Manage performance marketing and web teams to design, test, and evolve lead-nurturing tactics

**Responsibilities**:

- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Manage cross-functional collaborations, cooperating with internal teams to align marketing efforts with overall business goals.

- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes.

- Partner with sales and customer care teams to gather customer and market insights to shape outreach strategies, increase conversions, and generate more qualified leads

- Stay up-to-date with industry trends: stay abreast of the latest web marketing trends, industry developments, and competitive landscape

***Required skills and qualifications**:

- Minimum of 5 years of marketing experience in a web related field

- Proven success in developing and executing digital marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Strong data driven mindset to drive decision making.

- Experience with marketing automation and CRM tool

- Excellent communication skills and ability to motivate and manage a marketing team both in Italian and English.

**Preferred skills and qualifications**:

- Bachelor's degree (or equivalent) in marketing, business, or related field

- Proficiency with online marketing and social media strategy

- English speaking and writing proficiency

**Nice to have**:

- Established contacts in media

- Experience in offline marketing

**Additional Perks and Benefits**:

- A dynamic, youthful work environment with a strong vision for sustainability.

- Career development - internal workshops, training sessions

**Office location**: Palazzo Bernini - Milano 2**: