Digital Marketing Project Manager - Focus On Parfums Lazio

Digital Marketing Project Manager - Focus On Parfums
Roma
Lazio, Lazio

Mission

We are currently looking for a highly skilled and motivated Digital Marketing Project Manager to develop Digital Marketing Plans focused on the Parfums category.

The Digital Marketing Project Manager is a key member of the Global Operational Marketing team working in close synergy with the Sales and Business Units, other Global Brand and Communication teams.

His/Her mission will be to elevate Brand's on-line user's experience by keep on building one Bulgari on-line presence on E-Retailers and Owned properties, implementing the "Perfect on-line store" strategy focus on Parfums category.

Main Accountabilities:

- Define digital guidelines and follow its implementation, to grant Brand experience on third parties website/platforms (such as TMall) in consistency with the overall Brand strategy and standards

- Support Markets to build up dedicated digital E-Trade plans per each new launch/KCP according to local Launch Calendar, including dedicated promo and activations

- Regular tracking of Performance metrics to be able to intervene and address launches and projects performances in a faster and more performing way, providing reports to internal stakeholders

- Work in synergy with Omnichannel & Digital Teams to curate the Bulgari Parfums digital user's experience, granting marketing plans implementation on digital touchpoints, also scouting for innovative solutions

- Manage the trade communication platforms (i. e.

extranet), granting efficacy and evolution

**Profile**:

**Requirements**:

- 5+ years' experience of Digital Marketing or Project Management

- Ability to effectively manage multiple high-priority projects in a fast pace environment

- Excellent organizational, interpersonal, and communication skills (both written and verbal)

- Ability to work cross-functionally and with others with diverse skill sets

- Ability to coordinate several internal and external stakeholders

- Understanding of business challenges through relevant job experience

- Specific knowledge of Parfums/Beauty Industry

- Familiarity with Marketing metrics and data visualization tools (i. e.

Power BI)

- Analytical Mindset

- Fluency in Italian and Business English

Preferred Qualifications

- MBA, Master's or Doctoral degree in Economics, Marketing or Business

- Specific knowledge of China Third Parties tools

- Experience in Luxury and Fashion Industry appreciated