Digital Marketing Specialist Milano

Digital Marketing Specialist
Milano
Lombardia, Milano

AUDIENCE IS EVERYTHING

Nielsen is a global leader in audience insights, data and analytics, shaping the future of media.

Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.

As the Digital Marketing Specialist, you are responsible for planning, implementing and managing parts of the Nielsen Digital research panel participant recruitment strategy across several markets.

You will cover a wide variety of duties such as affiliate marketing, SEO/SEM, design and analysis of creatives, web marketing, web analytics, content strategy planning, and keyword strategy.

**Role responsibilities**:

- Partnering with the Recruitment and Research Managers to identify needs and plan strategy accordingly

- Managing Social Media Campaigns, working towards organic search optimization and ROI maximization

- Regularly performing thorough keywords research

- Identifying key SEO KPIs

Prepare and present reports regularly

- Researching, testing and scaling new panelist (customer) acquisition channels, techniques and technologies

- Identifying our buyer persona to better target identified audiences

- Identifying problems and implementing solutions in a timely manner

- Suggesting improvements for process and productivity optimization

- Staying up to date with the latest SEO and digital marketing latest trends and best practices

**Role responsibilities**:

Evidence of planning and implementing a successful social media strategy

- Working knowledge of web analytics and web marketing

Ability to analyze data and provide evidence-based recommendations

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

- Ability to collaborate with internal teams across the organisation and external agencies

- Good time-management skills

- Great interpersonal and communication skills

- Ideally experience or an interest in Market Research

- Self Starter - this is a role within a team where you will be the specialist

Nielsen is committed to hiring and retaining a diverse workforce.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to.

To discover what's true, we measure across all channels and platforms? —from podcasts to streaming TV to social media.

And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen?

Our people are the driving force.

Your thoughts, ideas and expertise can propel us forward.

Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.

Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds.

You'll enjoy working with smart, fun, curious colleagues, who are passionate about their work.

Come be part of a team that motivates you to do your best work!