Digital Marketing Specialist Firenze

Digital Marketing Specialist
Firenze
Toscana, Firenze

PRIMARY PURPOSE AND GENERAL OBJECTIVE OF THE ROLE: The individual, reporting to the Trade Marketing Director, will be responsible for implementing digital marketing plans along with the ad-hoc plans for e-retailers (Amazon) and managing influencers for all brands in the portfolio. They will also work with media and PR agencies. MAIN RESPONSIBILITIES: Plan and execute all digital marketing, marketing database, influencer marketing, social media, and advertising campaigns Design centralized digital plans and retailer-specific digital plans, and build and maintain our social media presence Measure the performance of all digital marketing campaigns and evaluate them against objectives (ROI and KPIs) Identify trends and insights and optimize spending and performance based on these insights Collaborate with internal teams and brainstorm new and creative strategies for growth in e-commerce, influencer marketing, and digital marketing Use strong analytical skills to evaluate the customer experience end-to-end across multiple channels and touchpoints Identify conversion points and optimize user funnels Collaborate with agencies and other partners (e-retailers and AMAZON) EDUCATION, EXPERIENCE AND SKILLS REQUIRED FOR THE ROLE: Minimum 4-5 years of proven work experience in digital marketing in our market/competitors Degree in Economics, Marketing, or related field Excellent analytical, communication, and problem-solving skills. Proactive attitude. Demonstrable experience in managing SEO/SEM campaigns, marketing databases, email, social media, and/or display advertising Highly creative with experience in identifying target audiences and designing digital campaigns that engage, inform, and motivate Solid knowledge of website analytics tools (e. g. , Google Analytics, NetInsight, Omniture, WebTrends) Experience setting up and optimizing Google AdWords campaigns Practical knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in marketing and online measurement LANGUAGE REQUIREMENTS: Fluent in English; knowledge of French is a plus. J-18808-Ljbffr