Digital Marketing Specialist Lazio

Digital Marketing Specialist
Roma
Lazio, Lazio

If you know how to creatively handle various online marketing tools, this position is for you.

You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

**Roles and Responsibilities

- Optimization, management and supervision of lead generation campaigns in digital advertising platforms (SEM / Social Media / SEO).

- Supervision of SEM strategies, organic positioning and content marketing of the area's brands.

- Follow-up of the strategy in social networks, control of KPI's and follow-up with the external agency, creation of copies and optimization of creatives.

- Work together with an agency and the rest of the marketing team to achieve the monthly enrollment targets.

- Monitoring and decision-making based on reports: dashboards, daily reports for agencies, web report, KPIS evaluation reports.

- Monitoring of the main KPI's through Google Marketing Platform tools (Analytics, DV360, SA360 and Optimize).

- Practical knowledge of Google Adwords, Facebook Ads, Google Analytics and Wordpress

- Positive attitude and problem solving approach to challenges

- Project and goal specific mindset

- Italian Proficiency **(Mother tongue / C2 / C1 level)**:

- English proficiency **(Mother tongue / C2 / C1 level)**:

- Spanish is a plus.

**Who we are

**Rome Business School** is a managerial training and research institute of excellence based in Rome, active in the whole of Italy and internationally.

Rome Business School's purpose is to give graduates, professionals and entrepreneurs the chance to develop competencies in managerial disciplines based on best international standards, professional and entrepreneurial skills.

Rome Business School is a member of the **Planeta Formación y Universidades**, an international network created by **De Agostini **and **Planeta Group **in 2003, and which embodies their strong commitment to university education and vocational and lifelong training.