Digital Marketing Specialist Rho

Digital Marketing Specialist
Rho
Lombardia, Rho

Orienta Spa - Società Benefit, filiale di Milano venini, sta selezionando per prestigiosa azienda di prodotti per la bellezza, un/a:

DIGITAL MARKETING SPECIALIST

We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Digital marketing Specialist will work with the marketing team, responding to E-commerce Manager.

**Responsibilities**:

- Plan and execute all digital marketing, including SEO/SEM, paid, Affiliation and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and KPIs)

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with digital agencies and other vendor partners and with internal teams to support operational activities in order to grant the best UX (content creator, e-merchandising, ad-hoc projects)

**Requirements**:

- Fluent in English, both written and spoken

- Proven working experience in digital marketing, better if in the retail market

- Solid knowledge of website analytics tools (e. g. , Google Analytics in primis)

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Strong Customer Focus and analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Salary and classification will be assessed on the basis of experience and skills.

Place of work: RHO (MI)