Digital Marketing Specialist Firenze

Digital Marketing Specialist
Firenze
Toscana, Firenze

PRIMARY PURPOSE AND GENERAL OBJECTIVE OF THE ROLE: The individual, reporting to the Trade Marketing Director, will be responsible for implementing digital marketing plans along with the ad-hoc plans for e-retailers (+Amazon) and managing influencers for all brands in the portfolio.

They will also work with media and PR agencies.

MAIN RESPONSIBILITIES: Plan and execute all digital marketing, marketing database, influencer marketing, social media, and advertising campaignsDesign centralized digital plans and retailer-specific digital plans, and build and maintain our social media presenceMeasure the performance of all digital marketing campaigns and evaluate them against objectives (ROI and KPIs)Identify trends and insights and optimize spending and performance based on these insightsCollaborate with internal teams and brainstorm new and creative strategies for growth in e-commerce, influencer marketing, and digital marketingUse strong analytical skills to evaluate the customer experience end-to-end across multiple channels and touchpointsIdentify conversion points and optimize user funnelsCollaborate with agencies and other partners (e-retailers and AMAZON)EDUCATION, EXPERIENCE AND SKILLS REQUIRED FOR THE ROLE: Minimum 4-5 years of proven work experience in digital marketing in our market/competitorsDegree in Economics, Marketing, or related fieldExcellent analytical, communication, and problem-solving skills.

Proactive attitude. Demonstrable experience in managing SEO/SEM campaigns, marketing databases, email, social media, and/or display advertisingHighly creative with experience in identifying target audiences and designing digital campaigns that engage, inform, and motivateSolid knowledge of website analytics tools (e. g. , Google Analytics, NetInsight, Omniture, WebTrends)Experience setting up and optimizing Google AdWords campaignsPractical knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in marketing and online measurementLANGUAGE REQUIREMENTS: Fluent in English; knowledge of French is a plus.

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