Digital Marketing Specialist Milano

Digital Marketing Specialist
Milano
Lombardia, Milano

They will report to Director Marketing.

**Responsibilities**:

- Support and execute a digital and field demand generation plans and campaigns in line with overall business objectives.

- Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.

- Acts as a liaison with some external service providers, such as event suppliers or design firms, to discuss sponsorship terms & conditions or minor design & print jobs.

- Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.

- Support logistics associated with tradeshows and events, including on-site support when necessary

- Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement. Generate monthly reports to track performance.

- Assist with internal marketing communications and ensure the availability of current Marketing assets and activity reports on internal resource channels, e. g. SharePoint.

Qualifications and Skillset:

- Education:_

University or Bachelor Degree (or equivalent) in related discipline (Marketing, Business, Communications)

- Essential:_

- Proven experience (2 to 3 years) including related experience in the high-tech industry (ideally with global financial services software or software/consultancy in general).

- Excellent problem-solving, attention to detail, strategic and analytical capabilities

- Ability to work in a fast-paced environment

- Organization/logistics/project management of projects lasting more than 3 months

- Data-driven, comfortable interpreting data

- Excellent communicator and people skills

- A creative and innovative thinker who loves contributing to a team

- Driven, determined and ambitious - a real hunger to do great work and build an impressive career

- Strong presentation, writing and editing skills

- MS office programs, in particular Word, PPT and Excel

Preferable Skills

- Familiarity with marketing automation systems such as Eloqua, Marketo, Pardot, Hubspot.

- Familiarity with SEM & SEO, including Google Ads, Google Analytics

- Familiarity with CRM solutions, e. g. SalesForce

- HTML editor and web publishing experience is a plus, e. g. Sitecore

- Knowledge of Canva

- Fluent in English (written and orally) required. Additional French, Italian, Spanish, German or Dutch considered an advantage.

- Travel across EMEA region may be required, e. g. to support events across the region.

Location: London - Canary Wharf, Flex-Office (approx. 2 days a week at the office according to current company policy)

Our offer:

We offer you a full-time position in a team-based, international, leading financial organization. Within Wolters Kluwer, you will find straightforward communication, a fast-paced work environment and challenging projects. Your know-how will be rewarded with interesting career opportunities and a competitive salary package.