Digital Marketing Specialist, Southern Europe Milano

Digital Marketing Specialist, Southern Europe
Milano
Lombardia, Milano

Permanent

- Milan,

**Ref**:28858

The client is an international asset management firm focused on delivering global investment management excellence and retirement services.

They provide an array of services, including mutual funds, recordkeeping, sub advisory services, etc. , for individuals, advisors, institutions, and retirement plan sponsors.

They are seeking a digital marketing specialist to join their team based in Milan.

Key responsibilities will include:

1.

Manage digital content and campaigns, and improve digital experiences for the local websites:

- Prepare content for digital delivery - liaise with stakeholders to understand what content is to be published or optimized for digital delivery

- Execute content - manage content transfer, facilitate the review process and publish content in AEM, adhering to SEO guidelines

- Create thinking and campaign pages, integrating data capture forms to support Lead Generation and Inbound Marketing campaigns

Development of event landing pages and e-books

- Post-publish of content - generate, communicate and present informed decisions based on analytics, to improve web presence, traffic and experience.

Deliver metrics to measure the success factors and impacts

2.

Support local digital initiatives, acting as local point of contact as part of the digital partnership model and management of the local digital journey across all digital touchpoints with clients.

This also includes supporting local digital projects through gathering requirements, as well as stakeholder and project management

- Suggest design enhancements to feed marketing campaigns with interactive tools

- Provides consultation on social media strategy, including platforms that are appropriate for country and target audience type.

- Sets up platform accounts on behalf of the market, develops and posts content and monitors engagement, sharing with Marketing, discussing and executing optimization ideas

- Assist with paid media, including sponsored content on social and paid search

- Partner with advertising and media specialists to increase marketing results

- Leverage local best practice for Southern Europe

The role shall interact with multiple stakeholders across the globe to perform the role, including Sales, Marketing, Operations, Digital, Content and Compliance.

Alison. Hally