Digital Marketing Specialist/Web Manager (Fixed Lucca

Digital Marketing Specialist/Web Manager (Fixed
Lucca
Toscana, Lucca

The Digital Marketing Specialist - Web Manager will focus on optimization, and maintenance for the CCH Tagetik portion of the Wolters Kluwer global web environment.

This role sits in the CCH Tagetik Global Marketing team and works with stakeholders throughout CCH Tagetik global and regional marketing teams and the CP & ESG Division.

Leveraging a combination of technical knowledge, creative and marketing skills, the Web Manager will format new content for publishing on the site and will be responsible for reviewing existing pages to ensure a consistent presentation within the site's information architecture.

This role will be responsible for quality assurance on new and existing pages managed across the Business Unit, including products, articles, events, campaigns, and more.

This role will be responsible for ongoing monthly and quarterly reporting requirements.

The Web Manager's duties will also intersect with personalization, analytics, search optimization, and A/B testing.

ESSENTIAL DUTIES & RESPONSIBILITIES- Production of new web pages and content, including products, articles, events, campaigns- Manage the workflow and approval process for website edits and publishing across CCH Tagetik, ensuring that tagging requirements are applied, style guidelines are followed, overall quality assurance and page template consistency is maintained- Ongoing review of data, providing recommendations and implementing Search Engine Marketing (organic) best practices- Ongoing reviews of existing web content to ensure relevancy- Identify testing and optimization opportunities to further enhance the website experience, leveraging data, analytics and learnings- Assist regional business users with website questions- Participate in communication initiatives that extend beyond direct responsibilities

JOB QUALIFICATIONS

Education: Bachelor's degree from an accredited University

Required Experience:

- 3 to 5 years of website content management experience, preferably in a global organization- Experience working with contemporary content management systems, Sitecore and ContentHub preferred- Expertise in website operations/management and web best practices- You take a data-driven approach to decision making - leaning on our analytics tools, including Google Analytics and Conductor Searchlight to review website metrics and keyword performance, assess website performance- You have experience managing high-volume web production tasks, can easily prioritize urgent or business critical tasks and effectively set and exceed expectations with stakeholders- You are fluent in Italian and English

Preferred Experience, Knowledge & Abilities:

- Your technical experience includes working within Content Management Systems (Sitecore a plus), Web Analytics tools;- Familiarity with CRM (Salesforce and MA (Marketo) a plus- Organized self-starter, attention to detail and follow-through

What do we offer you at CCH Tagetik part of Wolters Kluwer? - Flexible working hours where you can start between 8:00 and 10:00 and flexible working policy. - Full access to E-learning platforms such as LinkedIn Learning- Continuous training plans provided through in-person courses, certifications, training-on-the-job, webinars. - Performance plans where we would like to determine which career path you prefer to follow.

Annual performance and salary reviews. - Community and teambuilding events like the global code games, network events and Wolters Kluwer value days.

Job type: fixed term