Digital Marketing Strategist (Product-Focus) Milano

Digital Marketing Strategist (Product-Focus)
Milano
Lombardia, Milano

TXT Group is an international, IT end-to-end provider of consultancy, software solutions and services, supporting the digital transformation of customers' products and core processes. With a proprietary software portfolio and deep expertise in vertical domains, TXT Group operates across different markets, with a growing footprint in Aerospace, Aviation, Defense, Industrial, Government, and Fintech. The holding company, TXT e-Solutions, has been listed on the Italian Stock Exchange - STAR segment (TXT. MI) - since July 2000. TXT Group is headquartered in Milan and has subsidiaries in Italy, Germany, the United Kingdom, France, Switzerland, and the United States of America. Digital Marketing Strategist (product-focus):TXT GROUP is looking for a resource to be included in the Digital Marketing Strategic internship. The candidate is interested in launching and promoting digital products and will acquire skills in developing and executing data-driven marketing strategies that will improve product visibility, customer engagement, and sales. Main responsibilities:Develop and implement comprehensive digital marketing strategies to support product launch and lifecycle management; Collaborate with product teams to understand key features and market differentiators; Analysis and insights to refine marketing strategies and optimise campaign performance; Monitor industry trends and competitors to stay ahead in the market; Assist in the preparation of multi-channel marketing materials, presentations, and promotional content; Collaboration with foreign companies. Skills required:Experience or keen interest in digital marketing with a focus on product marketing; Ability to create targeted campaigns across multiple channels including social media, email, paid advertising, and SEO; Strong analytical skills with a data-driven decision-making approach; Knowledge of marketing tools such as Google Analytics, SEM platforms, CRM (HubSpot), and social media management tools; Knowledge of the English language (at least C1 level). Nice to have:Good knowledge of the German language. Education:Degree in Economics or Marketing & Communication. Curiosity and a strong interest in the marketing sector complete the profile. Excellent communication and teamwork skills are required. Why choose TXT Group:Teamworking: we often have team building activities between the various departments and companies in the group. You are part of a large team, working in synergy and in an informal context open to collaboration and mutual support; International context: the group is young, dynamic, and international. Our corporate language is English. We are a global company with offices all over the world. #J-18808-Ljbffr