Digital Marketing Strategist (Product-Focus)
TXT Group is an international, IT end-to-end provider of consultancy, software solutions and services, supporting the digital transformation of customers' products and core processes. With a proprietary software portfolio and deep expertise in vertical domains, TXT Group operates across different markets, with a growing footprint in Aerospace, Aviation, Defense, Industrial, Government, and Fintech. The holding company, TXT e-Solutions, has been listed on the Italian Stock Exchange - STAR segment (TXT. MI) - since July 2000. TXT Group is headquartered in Milan and has subsidiaries in Italy, Germany, the United Kingdom, France, Switzerland, and the United States of America.
Digital Marketing Strategist (product-focus):
TXT GROUP is looking for a resource to be included in the Digital Marketing Strategic internship.
The candidate is interested in launching and promoting digital products and will acquire skills in developing and executing data-driven marketing strategies that will improve product visibility, customer engagement, and sales.
Main responsibilities: Develop and implement comprehensive digital marketing strategies to support product launch and lifecycle management;Collaborate with product teams to understand key features and market differentiators;Analysis and insights to refine marketing strategies and optimise campaign performance;Monitor industry trends and competitors to stay ahead in the market;Assist in the preparation of multi-channel marketing materials, presentations, and promotional content;Collaboration with foreign companies. Skills required: Experience or keen interest in digital marketing with a focus on product marketing;Ability to create targeted campaigns across multiple channels including social media, email, paid advertising, and SEO;Strong analytical skills with a data-driven decision-making approach;Knowledge of marketing tools such as Google Analytics, SEM platforms, CRM (HubSpot), and social media management tools;Knowledge of the English language (at least C1 level). Nice to have:
Good knowledge of the German language.
Education:
Degree in Economics or Marketing & Communication.
Curiosity and a strong interest in the marketing sector complete the profile. Excellent communication and teamwork skills are required.
Why choose TXT Group: Teamworking: we often have team building activities between the various departments and companies in the group. You are part of a large team, working in synergy and in an informal context open to collaboration and mutual support;International context: the group is young, dynamic, and international. Our corporate language is English. We are a global company with offices all over the world.
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