Digital Marketing Web Editor
Function:
Corporate Marketing
Location: Milan
Role purpose
The figure will be responsible for managing and optimizing the digital campaigns of the corporate website vodafonebusiness. it in order to achieve corporate goals using the main CMS platforms and the technical skills described below.
Key accountabilities and decision ownership
- Management of the Vodafone Business Italy corporate website.
- Management and monitoring of the digital marketing area budget.
- Sending lists, layout and content layout.
- Creation and implementation of the digital marketing strategy through the integrated management of all digital campaigns (DEM), monitoring and continuous improvement of campaign results and website performance through KPI dashboard.
- Checking the consistency of online pages with respect to their caring/selling role and proactive reporting/ideation of actions aimed at improving performance.
Core competencies, knowledge and experience
- Minimum 6 months of SEO Oriented Web Copywriting experience.
- Minimum 6 months of experience on CMS Platforms (preferably AEM Adobe, UCM Oracle. . . ) and digital marketing platforms (Oracle Eloqua.
- Knowledge of HTML5, CSS, JS.
- Ability to work in complex contexts in contact with multiple interlocutors.
- Problem-solving attitude.
Must have technical / professional qualifications
- Knowledge of digital and eCommerce.
- Work experience in a digital and/or agile environment.
- Background in roles/studies related to the technical and communication areas.
Academic Background
Economics, Marketing, Business Administration
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa.
But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
Together we can.
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