Digital Paid Advertising Specialist Bardi

Digital Paid Advertising Specialist
Bardi
Emilia Romagna, Bardi

Alfagomma is a global leading manufacturer of hydraulic and industrial fluid handling systems.

The strategy of Alfagomma is supported by a large network of regional Alfagomma own subsidiaries that are providing strong technical services, adequate logistic supports, immediate stock availability and quick responses to local customers' needs & requirements.

To further develop our digital strategy we are looking for a Digital Paid Advertising Specialist.

**DIGITAL PAID ADVERTISING SPECIALIST**:

The position is located in Vimercate (MB).

**Responsibilities**:

- Participation in digital marketing strategies to drive traffic acquisition and increase website visibility.

- Manage and optimize pay-per-click (PPC) advertising campaigns

- Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to optimize campaign performance.

- Collaborate with cross-functional teams, including the content manager and designers, to develop engaging and high-converting landing pages and ad creatives.

**Required Skills**:

- Knowledge of base digital marketing best practice

- Experience in PPC advertising campaigns (Eg. Google, Meta, Linkedin)

- Analytical skills with the ability to analyze data and derive actionable insights to improve campaign performance.

- Knowledge of GA4, Meta Insight and Linkedin Insight, to track and report on key performance metrics

- Analytic skills to identify new opportunities for traffic acquisition and campaign optimization.

- Knowledge of SEO best practices

- Proficiency in using project management and collaboration tools.

Required Qualifications

- Bachelor's degree in marketing, advertising, or a related field.

- Minimum of 2 years of experience in digital advertising activities.

- Proven track record of managing successful PPC advertising campaigns and driving traffic growth.

- Experience with e-commerce or lead generation websites is preferred.

- Excellent written and verbal communication skills.

- Excellent English fluency.

Tools Required

- Google Looker Studio

- Google ADS

- META ADS

- Linkedin Campaign Manager

- Loocker Studio