Digital Paid Advertising Specialist Vimercate

Digital Paid Advertising Specialist
Vimercate
Lombardia, Vimercate

Alfagomma is a global leading manufacturer of hydraulic and industrial fluid handling systems. The strategy of Alfagomma is supported by a large network of regional Alfagomma own subsidiaries that are providing strong technical services, adequate logistic supports, immediate stock availability and quick responses to local customers' needs & requirements. To further develop our digital strategy we are looking for a Digital Paid Advertising Specialist. DIGITAL PAID ADVERTISING SPECIALIST The position is located in Vimercate (MB). Responsibilities - Participation in digital marketing strategies to drive traffic acquisition and increase website visibility. - Manage and optimize pay-per-click (PPC) advertising campaigns - Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to optimize campaign performance. - Collaborate with cross-functional teams, including the content manager and designers, to develop engaging and high-converting landing pages and ad creatives. Required Skills - Knowledge of base digital marketing best practice- Experience in PPC advertising campaigns (Eg. Google, Meta, Linkedin)- Analytical skills with the ability to analyze data and derive actionable insights to improve campaign performance. - Knowledge of GA4, Meta Insight and Linkedin Insight, to track and report on key performance metrics- Analytic skills to identify new opportunities for traffic acquisition and campaign optimization. - Knowledge of SEO best practices- Proficiency in using project management and collaboration tools. Required Qualifications - Bachelor's degree in marketing, advertising, or a related field. - Minimum of 2 years of experience in digital advertising activities. - Proven track record of managing successful PPC advertising campaigns and driving traffic growth. - Experience with e-commerce or lead generation websites is preferred. - Excellent written and verbal communication skills. - Excellent English fluency. Tools Required - Google Looker Studio- Google ADS- META ADS- Linkedin Campaign Manager- Loocker Studio Candidates of either sex (Law n. 903/77) may send a detailed CV with photo and the consent to processing their personal data (pursuant to GDPR 679/2016).