Digital Paid Advertising Specialist Milano

Digital Paid Advertising Specialist
Milano
Lombardia, Milano

Alfagomma is a global leading manufacturer of hydraulic and industrial fluid handling systems. The strategy of Alfagomma is supported by a large network of regional Alfagomma subsidiaries that provide strong technical services, adequate logistic supports, immediate stock availability, and quick responses to local customers' needs & requirements. To further develop our digital strategy, we are looking for a Digital Paid Advertising Specialist.

The position is located in Vimercate (MB).

Responsibilities Participation in digital marketing strategies to drive traffic acquisition and increase website visibility.

Manage and optimize pay-per-click (PPC) advertising campaigns.

Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to optimize campaign performance.

Collaborate with cross-functional teams, including the content manager and designers, to develop engaging and high-converting landing pages and ad creatives.

Required Skills Knowledge of base digital marketing best practices.

Experience in PPC advertising campaigns (e. g. , Google, Meta, LinkedIn).

Analytical skills with the ability to analyze data and derive actionable insights to improve campaign performance.

Knowledge of GA4, Meta Insight, and LinkedIn Insight, to track and report on key performance metrics.

Analytic skills to identify new opportunities for traffic acquisition and campaign optimization.

Knowledge of SEO best practices.

Proficiency in using project management and collaboration tools.

Required Qualifications Bachelor's degree in marketing, advertising, or a related field.

Minimum of 2 years of experience in digital advertising activities.

Proven track record of managing successful PPC advertising campaigns and driving traffic growth.

Experience with e-commerce or lead generation websites is preferred.

Excellent written and verbal communication skills.

Excellent English fluency.

Tools Required Google Looker Studio

Google Ads

Meta Ads

LinkedIn Campaign Manager

Looker Studio

Candidates of either sex (Law n. 903/77) may send a detailed CV with photo and the consent to processing their personal data (pursuant to GDPR 679/2016).

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