Digital Performance Marketing Specialist Bardi

Digital Performance Marketing Specialist
Bardi
Emilia Romagna, Bardi

Whirlpool Corporation (NYSE:

WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.

In 2020, the company reported approximately $19 billion in annual sales, 78, 000 employees and 57 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies.

Our values are the driving force behind everything we do.

Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence.

Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

The team you will be a part ofThe Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness.

Develops and maintains website graphic designs and layout to support the organization's image, identity and brands.

May be responsible for social media marketing and online community management. This role in summaryWe're transforming our business and the industry we play-in more than ever before, and that gives the people who work here an amazing opportunity to shape our future.

This is particularly the case for this role as it is new in our organization.

As we have decided to accelerate our direct to consumer journey - making it the perfect place to take your idea and make a big impact. The role will report tothe Manager of direct to consumer e-commerce.

You will be responsible to build the paid traffic acquisition strategy and execution to make our ecommerce platforms (website and marketplace shop-in-shops) visible at the most efficient cost driving highly qualified traffic because you will be measured on the sales & profitability of paid channels. Your responsibilities will include Responsible for delivering high quality paid traffic acquisition campaigns that result in conversion, profitability and long term customer value.

Responsible for managing the budget, defining the channels and creating the media plans based on our sales targets.

Manage paid traffic reports and tracking results daily.

Bring insights on commercial and promotional actions.

Work closely with the media agency to deliver winning top, mid and lower funnel campaigns.

Evaluate the agency's performance.

Minimum requirements 3-5 years of digital media buying experience in digital media agencies or e

- commerce organizations.

Experience with pixel tracking, feed catalog, Merchant Center management and audience creation.

Passionate about data, analytics and consumer insights.

Proficient in managing independently Google & Facebook Ads accounts and google analytics.

Exceptional communication and interpersonal skills to work collaboratively with internal and external (agencies) stakeholders.

Preferred skills and experiences Experience with affiliate marketing actions is a plus You are great at what to do and even better at defining the why Feel comfortable to challenge the status quo and be a reference point in the team What we offerWe offer challenging purposes, ownership of your role, great teams, and tools to build your capability.

In our performance-based setting, you can take your career in exciting new directions - and as far as you want to go.

We offer agile working.

Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers.