Digital Planner Milano

Digital Planner
Milano
Lombardia, Milano

GroupM is looking for a Digital Planner who will be responsible for the planning of all media campaigns for assigned clients. If you are interested in joining us, take a look at the requirements below and join the challenge!OBJECTIVE AND SCOPE OF THE ROLEAct as point of contact for the client;Assist the digital media lead and supervisor in developing the best annual digital strategy and propose new activations;Deliver the most effective media plan given a budget and an objective;Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying);Deliver competitive reports and analyze campaign results;Analyze campaigns and recommend tactical changes to maximize campaign performance;Maintain relationships with key media partners/publishers. RESPONSIBILITIESBe responsible for direct team specialists;Stay updated about the commercial offers of online channels in performance marketing;Use different tools to evaluate the plan's results;Manage various digital campaign types (awareness, performance, data-driven, and retargeting);Create strategic documents for campaign analysis and planning strategy;Collaborate with agency cross-functional teams and client's suppliers, including creative agencies. ABOUT YOUUniversity degree preferably in Economics, Advertising, or Marketing and Communication;At least 3-5 years of experience in Digital Media Planning;Proactive and collaborative skills;Excellent use of Microsoft Office suite (Excel, PowerPoint, etc. );Mastery of tools such as Google Analytics, SimilarWeb, SEMrush, Adbox, or similar;Fluent in English;Accuracy, precision, attention to detail, and ability to meet deadlines. LOCATIONWpp Campus in Milan (plus the option for hybrid working)

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99.

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