Digital Planner Milano

Digital Planner
Milano
Lombardia, Milano

GroupM is looking for a **Digital Planner** who will be responsible for the planning of all media campaigns for assigned clients.

If you are interested in joining us, take a look at the requirements below and join the challenge!

**OBJECTIVE AND SCOPE OF THE ROLE

- Act as point of contact for the client;

- Assisting the digital media lead and supervisor in developing the best annual digital strategy and propose new activations;

- To deliver the most effective media plan given a budget and an objective;

- Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying);

- Deliver competitive report and analyze campaigns results;

- Analyze campaigns and recommend tactical changes to maximize campaign performance.

- Keep relationship with key media partners/publishers;

**RESPONSIBILITIES

- Be responsible for direct team specialists;

- To be aware and update about the commercial offer of the online channels in performance market;

- Usage of the different tools to evaluate the plan's results;

- Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting);

- Ability to create strategical documents for campaigns analysis and planning strategy;

- Collaborates with agency cross functional teams and client's suppliers, including creative agencies.

**ABOUT YOU

- University degree preferably in Economics, Advertising or Marketing and Communication;

- At least 3-5 years experience in Digital Media Planning;

- Proactivity and collaborating skills;

- Excellent use of Microsoft Office suite (Excel, PowerPoint, etc);

- Mastery of tools such as Google Analytics, SimilarWeb, SEMrush, Adbox, or similar.

- Fluent English;

- Accuracy, precision, attention to details and meet deadlines.

**LOCATION

Wpp Campus in Milan (plus the option for hybrid working)

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities.

We believe that this diversity is a strength.

This position is also dedicated to people belonging to Categorie Protette ex l. 68/99