Digital Planner Milano

Digital Planner
Milano
Lombardia, Milano

GroupM is looking for a Digital Planner who will be responsible for the planning of all media campaigns for assigned clients. If you are interested in joining us, take a look at the requirements below and join the challenge!OBJECTIVE AND SCOPE OF THE ROLE Act as point of contact for the client; Assist the digital media lead and supervisor in developing the best annual digital strategy and propose new activations; Deliver the most effective media plan given a budget and an objective; Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying); Deliver competitive reports and analyze campaign results; Analyze campaigns and recommend tactical changes to maximize campaign performance; Maintain relationships with key media partners/publishers.

RESPONSIBILITIES Be responsible for direct team specialists; Stay updated about the commercial offers of online channels in performance marketing; Use different tools to evaluate the plan's results; Manage various digital campaign types (awareness, performance, data-driven, and retargeting); Create strategic documents for campaign analysis and planning strategy; Collaborate with agency cross-functional teams and client's suppliers, including creative agencies.

ABOUT YOU University degree preferably in Economics, Advertising, or Marketing and Communication; At least 3-5 years of experience in Digital Media Planning; Proactive and collaborative skills; Excellent use of Microsoft Office suite (Excel, PowerPoint, etc.

); Mastery of tools such as Google Analytics, SimilarWeb, SEMrush, Adbox, or similar; Fluent in English; Accuracy, precision, attention to detail, and ability to meet deadlines.

LOCATION Wpp Campus in Milan (plus the option for hybrid working)

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities.

We believe that this diversity is a strength.

This position is also dedicated to people belonging to Categorie Protette ex l. 68/99. #J-18808-Ljbffr