Digital Planning Strategy - Influencer Marketing Italy Milano

Digital Planning Strategy - Influencer Marketing Italy
Milano
Lombardia, Milano

Digital Planning Strategy - Influencer marketing ItalySAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

Job Overview:The Digital Planner - Strategy will design and implement strategic roadmaps for L'Oréal Group brands, blending data, creativity, and consumer insights to meet campaign goals. This role bridges the gap between analytics and execution, ensuring each campaign is informed by data from inception and tailored to brand priorities. The ideal candidate thrives in a collaborative environment and brings a full-funnel perspective to digital strategy.

Key Responsibilities:Develop and implement multichannel strategies to meet diverse business and consumer needs.

Interpret consumer touchpoints and perspectives to create clear, actionable brand objectives.

Establish the most effective format and channel strategies for each campaign.

Provide comprehensive strategic guidance across divisions to ensure distinct brand approaches and identify synergies.

Act as a bridge between insights (data), creativity, and execution teams to ensure cohesive campaign planning.

Collaborate with account managers and promotion teams to align on brand priorities and campaign definitions.

Partner with other departments (Creativity, Data, Influencer Marketing) to create innovative proposals and elevate the strategic perspective for the Group.

Leverage data to inform campaign strategies, ensuring creativity and business decisions are rooted in insights.

Translate analytics into impactful strategies that achieve measurable results.

Skills & Qualifications:Required Skills:Strong ability to collaborate with data-driven and creative teams.

Exceptional communication skills for seamless teamwork and strategy alignment.

Self-starter with the ability to take ownership of tasks and deliver outcomes.

Enthusiastic and passionate about digital marketing and the role data plays in driving strategy.

Effective team management and coordination skills.

Languages: Italian native, English full working proficiency (written & verbal). Experience:6-7 overall years of experience.

Experience as a Digital Planner or in a similar role, preferably with experience managing high-profile accounts.

Have work permit in Italy and live in Milan. What We Offer:A dynamic and collaborative environment with global impact.

Opportunities for professional growth and skill development.

Competitive salary and benefits package.

The chance to work on innovative projects with industry-leading brands.

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