Digital Store Marketing Specialist Milano

Digital Store Marketing Specialist
Milano
Lombardia, Milano

Gi Group SALES & MARKETING, for important ICT MULTINATIONAL, is looking for a

DIGITAL STORE MARKETING SPECIALIST

You will drive and execute marketing projects and programs in Italy and Greece (Mediterranean region) and ensure that the online store content is relevant, the customer journey is optimized, and the traffic is increasing to drive revenue growth.

**Key responsibilities**:

Site content

Optimize customer journey

Coordinate content update and prioritization with Merchandising team

Coordinate end to end execution of marketing activities

Sales & promotional calendar management

Create, manage and coordinate marketing calendars for the Mediterranean region: build promotional plans and calendar overviews aligned with key beats, market dynamics and demand as well as products supply and lifecycle (price discounts, value-adds, cross sell, upsell, upgrade offers etc.

)

Partner with Category Buyers/Planners/Site Merchandiser/Production to execute promotions and campaigns.

Demand generation

Work in collaboration with the Demand Generation team to grow and optimize traffic to the online store.

**Products, service and programs launch Management**:

Support product launches deployment and coordinate go-to-market activities.

Ensure best in class products content/messaging and customer journey flow in coordination with Merchandizing team to drive higher conversion rate and average order value.

Partner with CSS teams to understand and deliver customers insights.

**Analytics & Reporting**:

Store performance tracking using Adobe Analytics.

Execute weekly core KPIs analysis on key product categories and product launches (Traffic, conversion, AOV).

Provide performance reports including insights and recommendations for: offers, products and campaigns performance as needed.

Provide weekly benchmarks of Retail pricing and offers

**Requirements**:

Short experience in E-Commerce / Digital Marketing positions.

Fluent in Italian and English

Good use of MSFT Office

Project management and Analytical skills

**Location**: Milan.

**Tipe of work**: Hybrid.

**Offer**: contratto di somministrazione di 1 anno con stabilizzazione a tempo indeterminato da parte dell'agenzia.

Gi Group SpA, Agenzia per il Lavoro (Aut.

Min.

26/11/04 Prot.

n. 1101-SG) è autorizzata ad operare dal Ministero del Lavoro (Aut.

Min.

26/11/2004 PROT.

1101 - SG).