Digital Tech Lead Milano

Digital Tech Lead
Milano
Lombardia, Milano

Coordinate the TAAG EMEA (global adops team). Some of the main activities include: 3P trackers implementation prioritization/reviews/legal compliance Trafficking issues/prioritization requests New CM Floodlights implementations - Project Management, coordinating different stakeholders on tech integration and activations projects, respecting deliverables and timings (e. g. mCAPI, 1P hashed (Enhanced Conversion Epsilon), DCR, dataLayer enhancements). Responsibilities: Escalation point for troubleshooting technical issues related to ad serving, tracking, and reporting, ensuring accurate and timely delivery of campaigns. Implement best practices for ad operations and ensure compliance with industry standards and guidelines. Stay informed about industry trends, emerging technologies, and regulatory changes affecting digital advertising. Evaluate and recommend new ad technologies, platforms, and vendors to enhance campaign performance and efficiency. Minimum Requirements: 5 years of experience in digital advertising, ad operations, or ad tech roles. Proficiency in ad serving platforms (e. g. , Google Campaign Manager), demand-side platforms (DSPs), and Tag Management System (mainly GTM). In-depth knowledge of AdOps workflows and tasks (e. g. trafficking, tagging strategy, ad-trackers implementation, QA). Proficiency in adtech solutions, particularly AdVerification, DCO (Google Studio), cookieless tracking. Good knowledge of data and audience management solutions like DMP, CDP, and DCR. Good knowledge of Google Analytics 4 and Google Ads. Experience with HTML, JavaScript, and ad tag implementation is a plus. Strong Project Management skills, with excellent communication skills and ability to collaborate effectively across teams and departments. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. We take care of our talents and their wellbeing: Future of Work: flexible entrance and smartworking 2 days per week. Corporate benefit: aligned with the hiring level. Learning & Development: a tailored learning path, individual and needs-based approach, always on Corporate Wellness: free access to online training classes for your physical and psychological wellbeing. Did you know that our motto is Viva la difference? With or without D. Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are Find more about Publicis Groupe Italy and our values on our official IG page. We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. Right now, we're looking for a quick-thinking, media-savvy go-getter who'll support the team as International Media Lead in bringing that transformation to life. Sound like you? Read on. J-18808-Ljbffr