Digital Traffic Acquisition Specialist
Alfagomma is a global leading manufacturer of hydraulic and industrial fluid handling systems. The strategy of Alfagomma is supported by a large network of regional Alfagomma own subsidiaries that are providing strong technical services, adequate logistic supports, immediate stock availability and quick responses to local customers' needs & requirements. To further develop our digital strategy we are looking for a Digital Traffic Acquisition Specialist The position is located in Vimercate (MB).
Responsibilities - Participation in digital marketing strategies to drive traffic acquisition and increase website visibility. - Manage and optimize pay-per-click (PPC) advertising campaigns on platforms such as Google Ads, Bing Ads, and social media channels. - Conduct keyword research and analysis to identify relevant keywords and phrases to target in online advertising campaigns. - Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to optimize campaign performance. - Collaborate with cross-functional teams, including the content manager and designers, to develop engaging and high-converting landing pages and ad creatives. - Stay up to date with industry trends and best practices in traffic acquisition, search engine optimization (SEO), and digital advertising. - Conduct competitor analysis to identify opportunities and areas for improvement in traffic acquisition strategies. - Identify and implement new traffic acquisition channels and tactics to expand our reach and target new audiences. - Able to manage lead generation campaigns and link them to the CRM acquisition flow.
Required Skills - Experience in manufacturing B2B companies and e-commerce. - In-depth knowledge of digital marketing strategies and tactics, including search engine marketing (SEM), display advertising, and social media advertising. - Proficiency in managing and optimizing PPC advertising campaigns on platforms such as Google Ads, Bing Ads and Social Media. - Strong analytical skills with the ability to analyze data and derive actionable insights to improve campaign performance. - Excellent knowledge of GA4, GTM Server Side, Meta Insight and Linkedin Insight, to track and report on key performance metrics and provide insights to stakeholders. - Excellent communication and collaboration skills to work effectively with cross-functional teams around the world. - Strong attention to detail and the ability to manage multiple projects simultaneously while meeting deadlines. - Problem-solving skills to identify new opportunities for traffic acquisition and campaign optimization. - Knowledge of SEO best practices and the ability to conduct keyword research and analysis for external and internal search engine. - Familiarity with A/B testing methodologies and the ability to implement and analyze tests to improve conversion rates. - Proficiency in using project management and collaboration tools.
Required Qualifications - Bachelor's degree in marketing, advertising, or a related field. - Minimum of 3 years of experience in digital marketing with a focus on traffic acquisition. - Proven track record of managing successful PPC advertising campaigns and driving traffic growth. - Knowledge of HTML, CSS, and other web development languages is a plus. - Experience with e-commerce or lead generation websites is preferred. - Strong understanding of online consumer behavior and digital marketing trends. - Excellent written and verbal communication skills. - Excellent English fluency. - Ability to adapt to a fast-paced and rapidly changing environment.
Tools Required - Hubspot- SemRush- AdobeCommerce- ScreamFrog- Power BI- Google Looker Studio Candidates of either sex (Law n. 903/77) may send a detailed CV with photo and the consent to processing their personal data (pursuant to GDPR 679/2016).
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