Director Marketing Italy Segrate

Director Marketing Italy
Segrate
Lombardia, Segrate

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day.

So why work at Kyndryl?

We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role We're looking for a Field Marketing professional to join our team and lead the charge in developing and executing innovative marketing programs that fuel awareness, engagement, and revenue growth through strategic alliances.

In this role, you'll drive field marketing initiatives, working hand-in-hand with sales, alliances, and marketing teams to craft strategies that align with our business objectives and strengthen our alliance relationships.

You'll have the opportunity to develop comprehensive field marketing plans, collaborating closely with our valued partners to maximize joint value propositions and create compelling narratives that set us apart in the market.

With your finger on the pulse of industry trends, you'll conduct thorough market research to uncover key opportunities for alliance-driven marketing activities, leveraging your creativity to develop compelling content that showcases the power of our partnerships.

From collateral to presentations, case studies, and success stories, your passion for storytelling will captivate audiences and drive home the value of our joint solutions.

You'll be responsible for executing joint marketing activities – from events and webinars to thought leadership content and demand generation campaigns, ensuring every initiative is meticulously planned and executed.

As a true brand ambassador, you'll represent Kyndryl and our alliance partners with pride, ensuring consistency in messaging, positioning, and adherence to brand guidelines across all marketing activities.

Your ability to build and maintain strong relationships will be key as you collaborate with internal and external stakeholders to ensure alignment and successful execution of joint marketing programs.

You'll track and measure the effectiveness of our alliance marketing programs, constantly refining our approach to drive even greater results.

If you're a strategic thinker with a passion for forging meaningful partnerships and driving impactful marketing initiatives – we can't wait to hear from you.

Join us in a role where creativity meets strategy and collaboration is the foundation of success.

Who You Are You're good at what you do and possess the required experience to prove it.

However, equally as important – you have a growth mindset; keen to drive your own personal and professional development.

You are customer-focused – someone who prioritizes customer success in their work.

And finally, you're open and borderless – naturally inclusive in how you work with others.

Required Skills and Experience 8+ years of experience working in alliance marketing or channel marketing within the technology industry In-depth understanding of alliance partnerships and the ability to develop and execute joint marketing strategies Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously Proven track-record in delivering ABM (Account Based Marketing) alignment Exceptional communication and presentation skills to effectively collaborate with internal and external stakeholders Preferred Skills and Experience Bachelor's degree in marketing, business, or a related field Previous professional experience in a sales role Diversity is a whole lot more than what we look like or where we come from; it's how we think and who we are.

We welcome people of all cultures, backgrounds, and experiences.

This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture.

What You Can Expect With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value.

Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey.

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