Director Of Marketing - W Florence Firenze

Director Of Marketing - W Florence
Firenze
Toscana, Firenze

JOB SUMMARY The position is a dynamic and creative marketer who is able to drive the integrated marketing strategies designed to position the hotel in the country for domestic and international visitors. The position requires experiences in all aspects of the marketing mix with a luxury brand of a dynamic international hotel, understanding of Restaurant & Bar Marketing and operational knowledge. The ideal candidate will enhance the hotel experience driven by creative and aspirational programming, promotions, and activities in F&B venues, suites and spa. Ensure consistent and smooth operation during evening and weekend events and manage all social media channels. Reporting to the General Manager, the marketing director works closely with the hotel leadership team, Area Director of Marketing, Digital Marketing Manager and Director of Communications, Italy. JOB FUNCTIONS In conjunction with the General Manager, takes responsibility for the development and delivery of the annual Marketing plans and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments. KEY RESPONSIBILITIES: Be responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning. Drive the positioning and activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests. Act as a Brand Champion with the hotel teams. Together with the General Manager, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience. Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience. Drive loyalty Marketing: Focus on increasing engagement with Loyalty Members living in Venice through the organization of events, and enhancing guest experience with Elite Members on property. Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E. g. Groups, Weddings, Suites, …) Ensure full compliance with all Marriott International standards & programs. Champion the Social Media strategy in collaboration with Digital Field Marketing in line with the brand positioning and hotels' stories. Specific focus on online reputation management and guest engagement. Constantly monitoring and update competitive research analysis. Assist with all local promotional activities that support the needs of the hotel and restaurants/bars. This could include photo shoots, broadcasts, celebrity interviews, press visits and other specific events that require personal attention. Also, forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community. Together with the Area Director of Marketing translates divisional and global initiatives into the local environment and ensures participation and compliance. Collaborates with the department of Finance to ensure compliance with the budgeted marketing expenses. Connect with local and national PR teams as necessary. Evaluate and manage incoming media requests REVENUE GENERATION • Work with sales team to drive RPI, new collateral and packages (as relevant). • Create schedule of pre and post stay marketing messages based on calendar and need periods. • React to meetings/banqueting and room sales forecasts with appropriate sales/field marketing assistance. • Work with Field Marketing to optimize, design and build relevant digital channels. • Create content for hotel website. • Connect Field Marketing teams to ensure quarterly campaigns are delivered on brand and sync in with property needs. • Assist in connecting property to all Marriott internal sales channels. • Place and design advertising when needed to help fill need periods. DIGITAL Collaborates with the Digital Field team to deliver multi-lingual tactical marketing campaigns in all segments. • Measure and evaluate the impact of all content and initiatives. • Implement brand direction on new websites (internal/external), imagery and content. • Collaborates with the Digital Field team to manage OTA updates, text and photography. • Maintain and coordinate all video and photography updates and audits. • Manage all social media channel posts. COLLATERAL • Brief all design collateral to outside agencies as required. • Ensure all printed, electronic and guest facing material is on brand. • Regularly appraise all material ensuring on brand and locally relevant. • Ensure all hotel teams are proficient with brand standards when designing in house. ADDITIONAL FUNCTIONS Professionally represent the hotel in community and industry organizations and events. Provide constructive feedback to all departments, specifically in relation to the repositioning of the Restaurants/Bars and Brand Activation efforts across all departments. Be a role model to all associates. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required. SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES Must be able to speak, read, write and understand Italian and English. Excellent internal and external communication skills, both verbal and written True Brand ambassador Event management / organizational skills Understanding of consumer trends in the digital sphere Innovative, proactive and resourceful Passion for the travel & hospitality industries Ability to analyze data and establish appropriate action plans Photoshop or In Design is preferred. maintain confidentiality of proprietary information QUALIFICATION STANDARDS Education Marketing degree required Experience Minimum 2 years of marketing experience #J-18808-Ljbffr