E-Business & Crm Coordinator Milano

E-Business & Crm Coordinator
Milano
Lombardia, Milano

LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons: Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products.

Joining LVMH Fragrance Brands means: - Being continually inspired by our couture heritage, - Being part of a positive transformation where your entrepreneurial spirit can flourish, - Being empowered, - Being beautifully creative while raising the standards of operational excellence.

Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsuling our 4 core key attitudes in the acronym DARE.

Join us and DARE to be entrepreneurs of beauty!

PURPOSE OF THE JOB The E-Business & CRM Coordinator will coordinate LFB's e-business and CRM activities on local market in order to enhance the Maison's presence and performance on online channels, within the framework of an integrated omnichannel strategy.

RESPONSIBILITIES E- Business the definition of the local E-Retail strategy and commercial/animation activity plans, cooperating with other departments involved (Trade Marketing, Marketing, Sales, etc.

), ensuring to be in line with the global strategy sales targets and monitor monthly E-Retail sales and KPIs to ensure growth is on track with objectives identify new opportunities to improve the operational efficiency and growth of E-Retail business online product merchandising of catalogues, ensuring products are accurately described and priced web traffic and user behaviours to identify opportunities for improving online sales performance; generate regular reports on e-business sales performance, conversion rates, etc. , providing insights into trends and recommendations for improvement Plan and manage Retail Media campaigns and Rates & Reviews campaigns Coordinate ecommerce plan with Hqs in line with the local strategy Manage forecast, logistics and invoicing (orders and promotional items) Collaborate with marketing teams to create promotional materials tailored towards online audiences Ensure brand consistency across different digital channels CRM Implement and optimize local CRM strategies following HQ Guidelines in order to improve customer engagement Monitor customer preferences to determine focus of sales efforts Generate regular reports to monitor the effectiveness of CRM initiatives and analyse data from CRM systems to help shape future sales strategies PROFILE Degree in Business Administration, Marketing or related fields.

Previous experience in a similar role involving coordination of e-retail activities and/or CRM systems management Previous experience in luxury or beauty industries is a plus Strong understanding of current online marketing concepts, strategy, and best practices SEO/SEM campaigns understanding Excellent analytical skills combined with experience in creating detailed reports Ability to multi-task effectively in a fast-paced environment Excel, Salesforce, Marketing Cloud, SAP - Tableau, Power BI are nice to have Technical skills related to website function (HTML) is a plus Fluent in English, French is a plus.

LVMH Fragrance Brands recognizes and recruits all talents.

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