E-Business Brand Manager Nescafé Dolce Gusto Bardi

E-Business Brand Manager Nescafé Dolce Gusto
Bardi
Emilia Romagna, Bardi

Position Snapshot**:

- Nestlé in Italy, Milan headquarters

- Permanent contract

- At least 5 years of experience in Marketing with at least 2 years in E-business managing a direct to consumer platforms.

- Previous experience in other Genetating Demand functions appreciated

- You will report to Nescafé Dolce Gusto Senior Brand Manager and E business Manager

- Proficiency in English and Italian

**Position Summary**:

Contribute to the definition and drive the implementation of the E-business strategy for the Brand, managing NDG digital assets (proprietary website; NDG App; Social platforms), leveraging on all the possible means (eg.

e-content, promos, SEO, CRM; Loyalty program) to increase sales and margins.

You are a point of reference for the Local and Global NDG E commerce teams to accelerate the growth of the channel and keep on building the Brand loyalty

**A day in the life of E-Business Brand Manager Nescafé Dolce Gusto**:

- Establish and execute the E-Business plan for NESCAFÉ Dolce Gusto working alongside with NDG Senior Brand and E- business manager and Sales team to increase loyalty and conversion

- Contributes to the continuous improvement of the customer experience on NDG digital assets by implementing the global guidelines and developing local initiatives

- Work alongside with agencies and NDG GBU to shape NDG CRM & loyalty strategy, monitoring KPIs and taking actions to achieve the e-business objectives

- Analyze NDG Digital Assets metrics developing reports to track performance, customer behaviors, return on promo/investment and other key success indicators;

- Develop digital media campaigns and e-contents for e-retailer

- Efficiently manage the brand loyalty program ("PREMIO") increasing user's base and engagement

**What will make you successful**:

- Good project management skills and ability to work with global functions

- Resiliance, flexibility, analitical mindset

- Ability to work under pressure