E-Commerce Emea Coordinator Milano

E-Commerce Emea Coordinator
Milano
Lombardia, Milano

Position**:

The E-Commerce EMEA Coordinator will manage all Loro Piana digital touch points supporting the Head of E-Commerce EMEA in the management of business and consumer experience: site performance, merchandising, web analytics, forecasting, budgeting, inventory control, as well as logistics operations and after sales services.

The resource will contribute and support the Head of E-commerce EMEA in the following activities:

- Achieve sales and growth targets by implementing strategies that will drive traffic and increase customer base and retention.

- Define, implementing and review of e-Commerce KPIs to identify the key drivers behind performance and plan actions

- Oversee customer interaction, order fulfillment and returns to ensure quality service experience

- Optimize site navigation, customer journey, checkout funnel and product placement to grow conversion rate and online sales

- Keep up to date on E-Commerce innovation and trends, monitoring competitor sites

- Ensures Online store management: daily analyze sales performance, trends and web KPIs to optimize product assortment and shopping experience, on site merchandising and site design

- Manage internal and external resources (third-party e-com service providers, marketing agencies, etc.

), ensuring SEM and SEO implementation well support eCommerce business and brand image

- Ensures consistency with offline Marketing and Communication strategy with a 360° approach online/offline exploiting all digital touchpoints.

Drives the evolution of digital marketing from paid media to content creation and to digital assets, operations and multi-channels

- eCRM/CRM: consumer segmentation and targeted loyalty programs (in cooperation with CRM Dept HQ)

**Profile**:

- Bachelor or Master degree in Management, Business Analysis, Digital Management or similar;

- 4-5 years of previous working experiences in e-commerce field (luxury, fashion, multinational background is a strong plus);

- Deep experience managing Digital (web marketing, e-merchandising, website project management, user experience) with a proven track record of driving ROI and sales;

- Exceptional planning and project management skills;

- Ability to manage and coordinate external resources (third party e-com service providers, web agencies, marketing agencies, social media agencies) providing briefings, technical specs/requirements, monitoring implementation and tracking results of every project;

- Fluent in Italian and English (both spoken and written), the knowledge of a third language is considered a plus.

**Additional information**:

**Main internal and external stakeholders**:

**Internal

- EMEA Marketing team

- Merchandising teams

- Logistics team

- EMEA Retail team

- IT team

- Milan HQ Digital team

**External

- Service vendors