E-Commerce Manager Milano

E-Commerce Manager
Milano
Lombardia, Milano

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.

The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry.

With over 180, 000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality.

Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods.

Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES: The role of the e-commerce manager includes full responsibility of the net sales and P&L.

The role includes understanding growth opportunities, efficiencies to reduce costs, ensuring the website reflects the brand strategy, understanding market challenges, and proposing solutions.

The e-commerce manager will be responsible for conveying a consistent brand image that attracts customers and encourages sales online.

Key success factors include strategic thinking, market knowledge, a deep understanding of e-commerce KPIs, data analysis, project management skills, and leadership in a multi-faceted environment.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES: Net sales and P&L: Full responsibility for budgeting, net sales results, and P&L of the region; reporting on a weekly, monthly, and quarterly basis; data analysis to understand KPIs and drive decisions; monitoring and coordination with the web marketing team and operational activities. Regional calendar management: Revision and decision-making with calendar stakeholders; suggesting local needs to seize further opportunities. Coordination with teams to ensure plan execution: CRM, product, creative teams, project management, and IT teams. Supervising website performance. Continuous testing and participation in testing sessions. Supervising costs and P&L drivers; finding potential opportunities for cost reduction. Business development and website optimization: Identifying new growth opportunities, benchmarking, and suggesting activities to improve overall user experience and content. Brand relationship building: Ensuring budget reflects brand investment and alignment on brand activities that can exploit the digital channel. Go-to-market alignment: Coordination with the physical retail team on all calendar activities and promotions. Coordination with the legal team on all legal matters. NETWORK OF INTERACTION: INTERNAL: Brand Team, Legal Team, Operations Team, Web Marketing Team, CRM Team, Product Team, Other Channels Teams.

EXTERNAL: Web marketing agency ad interim, External vendors.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE: Extensive experience in direct and digital marketing, ideally in a similar industry. Strong background in customer acquisition, re-engagement, and retention strategies. Confident communicator capable of inspiring collaboration. Proven skills in managing complex processes with multiple business owners. Excellent organizational and data analysis skills; ability to derive actionable conclusions from large data sets. A thorough understanding of direct marketing principles. Familiarity with SQL, Excel, and data analysis. Demonstrated ability to work with global technology and business teams. At least 5 years' experience in digital merchandising, digital marketing, or e-commerce. Knowledge of e-commerce business models and effective marketing strategies. Knowledge of the digital ecosystem and how various channels work together. An analytical, problem-solving, and results-driven approach to e-commerce challenges. Knowledge of Google Analytics or similar web analytics tools. Knowledge of online marketing tactics (SEO, SEM, Email, etc.

). Please note that if you are NOT a passport holder of the country for the vacancy, you might need a work permit.

#J-18808-Ljbffr