E-Commerce Specialist
Costa Crociere, part of Carnival Corporation, the world's number one touristic operator, is the largest Italian travel group and Europe's number one cruise operator with over 70 years of tradition.
Here we propose a positive, diverse, stimulating and intercultural environment where respecting colleagues and guests as well as communities is our first goal.
We strongly believe in the power of communicating openly, always promoting transparency and are committed to continuously developing ourselves by experimenting, cooperating and including others, encouraging everyone to give their best and taking responsibilities.
As leaders in sustainable cruising, we continue to being committed to responsible innovation and we are accelerating on the path of a sustainable fleet.
Costa has been strongly focused on the ecological transition of its business since years, introducing and testing new sustainable technologies and smart solutions.
In addition to the use of LNG, which Costa pioneered, we are working towards achieving zero emissions overtime.
Today we're looking for a (F/M/D) looking for a talented eCommerce Specialist to join our eCommerce team, whose mission is to improve our website in order to boost our direct sales.
The eCommerce Specialist will be responsible of the website, from performance analysis, to the strategic optimization of the flows (giving inputs to CUX), to oversee and implement campaigns and manage contents.
The resource will be reporting directly to the del Head of eCommerce.
Key activities:
Monitoring and Analysis of the website performance (sales and behavioral) with Adobe Analytics and Google Analytics
- Performance analysis on the website sales and analysis on Product trends
- Monitoring of the main eCommerce KPIs and weekly insights production on product Importante Azienda
- Analysis and insights on the marketing and promotional activities
Operative support eCommerce strategy
- Support to the eCommerce Manager on management and optimization of business activities (Conversion rate optimisation, Consideration activities, Merchandising)
- Management of Reporting and monitoring activities
- Implementation and monitoring of Marketing campaigns in collaboration with the assigned Markets
- Constant collaboration with Custome Experience, CRM, Online Media for projects definition and implementation
- Behavioural Users analysis in collaboration with UX through Analytics, Heatmaps, User tests and surveys.
Benchmarking activities
- Constant analysis and check of the initiatives of the competitors (into Cruise and Travel industry and generally eCommerce best in class) in order to collect insight and monitor trends.
**Requirements**:
- Degree in Economy/Marketing+2 Year experience in eCommerce
- Knowledge of analysis tools (Google Analytics, Adobe Analytics, Hotjar)
- Knowledge of MSOffice package (Excel, Power Point)
- Fluent English written and spoken.
Spanish and/or French are a strong plus.
- Excellent communication skills focused on promoting openness and transparency.
- Focused on learning and research, welcoming feedback and others' ideas.
- Open to diversity and cultural differences.
- Real team player able to encourage and help others in giving their best.
COS
About Us About the Team At Global Marketing we take care of all the touchpoints to make our Brand the strongest in its Industry and one of the most recognizable and appreciated in Italy and all over the World.
Doing that requires working closely with all the different business functions, to put the customers at the centre of what we do and create a fully integrated experience, from omnichannel advertising to customized CRM.
We believe that choosing Costa is not just a matter of cruising, but it is the best way to visit amazing places in the world with the best from Italy:
the extraordinary food experience and our warm hospitality are only two of what our Guests can find on our ships.
At our Marketing Department you'll find a creative and unconventional environment where working with passion and putting your personal touch in every single task is highly enriching.
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