E-Commerce Store Manager Bardi

E-Commerce Store Manager
Bardi
Emilia Romagna, Bardi

Presentazione dell'azienda

The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe.

Florence, 1993.

The name "Pepe" was immediately identified with an irreverent sensuality, made of contrasts and opposites.

From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection's dual versatility and cutting silhouettes.

A new idea of a woman, our woman, is brought to life:

sensual, irreverent, courageous and self-aware.

Conscious of her own body, she pursues a holistic vision of well-being.

Ironic and urban, she loves to experiment.

She brandishes a strong, independent spirit and is an idealist.

In a short time, Patrizia Pepe proved itself capable of creating iconic garments of indisputable originality, recognisable and appreciated over the year.

Descrizione del posto (Mansioni)

Responsibilities and main tasks:

- Define and implement e-Commerce Store KPIs and report on performance

- Management of the e-Commerce direct site including full P&L for the website and associated marketing channels

- Achieve sales and growth targets by implementing strategies that will drive traffic and increase customerbase and retention

- Support the omnichannel strategy through collaboration with other teams to ensure seamless customer experience both online and in-store

- Oversee day-to-day website management, and manage third-party suppliers (Developers, Agencies, Affiliates)

- Identify product opportunities and key trends that will drive demand for particular categories and styles via sales/site performance data, business unit feedback, and competitive analysis

- End-to-end responsibility for the online trading & marketing calendar including ideation, planning & execution.

- Coordinate with the Central Merchandising team to ensure coordination on key launches/commercial initiatives/product push

- Give proper input to the Marketing and Digital Advertising team to optimize performance marketing campaigns for all channels

- Work closely with the Retail team to ensure a unique omnichannel client experience

- Monitor performance and act with effective corrective actions:

gross and net sales, conversion rate, average order value, return rate, and orders evolution, providing data-driven insights

Profilo

- The position requires an individual who works well in changing environment, fast and dynamic.

- Working from 5 to 7 years in E-Commerce B2C, experience in retail and fashion or luxury is a plus

- Very good knowledge of SFCC (Salesforce Commerce Cloud), Excel, PowerPoint and E-Commerce & Reporting IT tools

- Strong communication skills and teamwork

- Strong commercial and analytical skills

- Ability to manage several projects simultaneously and meet tight deadlines, good at prioritization

- Creativity and proactivity

- Passion for digital and business trends

- Fluent English needed