E-Mail & Crm Campaign Specialist Cesena

E-Mail & Crm Campaign Specialist
Cesena
Emilia Romagna, Cesena

E-mail & CRM Campaign Specialist

**Location**:Cesena, FC, IT**Function/Branch**:Marketing**Type of contract**:Permanent EmployeeOur Company

Technogym inspires

**55 million daily users** to train using our

**innovative & engaging solutions for fitness, sport and health**.

By promoting the

**wellness lifestyle** of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2, 400 employees at 14 branches, expanding to more than 100 countries and has been selected as Official Supplier to 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020.

If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the

**right spirit to join Technogym**!

You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy.

Move with us for a better world!

About the role

Technogym is looking for an experienced and passionate

**E-mail & C

Responsibilities

- designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth.

- Development and maintenance of marketing automation workflows (B2B & B2C) through CRM & CDP platforms, together with third party ones (e. g.

: Zapier, GoToWebinar, Question Pro, ect)

- Design and implementation of customer journey through CDP & Journey Builder (Marketing Cloud)

- Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict.

- Build and continually improve processes for campaign assets/copy from internal stakeholders.

- Test, analyze, and report on campaign performance on a recurring basis.

Identify trends and opportunities for improved KPIs and conversion rates.

- Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies.

- Share CRM and business insights with other team members and internal stakeholders.

Requirements

- 5+ years professional CRM/marketing experience

- Excellent knowledge of Salesforce Marketing Cloud, AMPscript (Marketing Cloud) and proven work experience.

- Work with the team in optimizing audience/trigger/selection criteria for effective marketing automation

- Creative / design experience to identify issues with creative continuity and handle asset versioning

- Setup of new or modifications to existing programs and campaigns; Break/fix of existing programs

- Bachelor's degree or equivalent

- 3+ years hands-on coding/developing HTML, CSS and responsive/adaptive/fluid designs

- 2+ years hands-on coding/developing dynamic template using AMPscript in Marketing Cloud modules

- Strong background in developing media queries and mobile-specific coding

- Working knowledge of Figma (Adobe Photoshop and/or Adobe XD and/or Sketch are a plus)

- Ability to write complex functionality in a scripting language such AMPscript

- Strong organizational, time-management, and problem-solving skills

- Ability and willingness to learn and work within a constantly changing environment with shifting priorities

- Collaboration with team members; proven ability to meet deadlines with effectiveness, accuracy, and efficiency.

- Proven experience in A/B and multivariate test design, execution, and analysis

- Good interpersonal skills that build trust, resulting in effective working relationships across the company.

- Proactive, self-starter who is excited to learn about and implement new types of marketing programs

Technogym is an Equal Opportunities Employer

-

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!