Earned Media Executive Av/Bu Milano

Earned Media Executive Av/Bu
Milano
Lombardia, Milano

The Earned Media Executive, reporting to Earned Media Manager and Consumer Marketing Manager, contributes to the social / digital part of the marketing plan of the brand for earned media and manages PR & Influencers relationships and activations.

He/She spreads Earned Media expertise and contribute to capability building within the affiliate.

KEY ROLES & RESPONSIBILITIES

- Participates in the Brands' overall media strategy, defines and executes the earned media strategy;

- Actively participates in the Brands' media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix;

- Supports the Earned Media manager to defines the earned media plan, based on the 360 Consumer marketing Plan: where to play, PR strategy, influencers management, KPIs tracking, in accordance with brand digital strategy and owned and paid media;

- Supports the earned media manager on maps and scouts, provides due diligence and pre screening;

- Deploys and tracks KPI's monitoring of the work done by influencers for the Brand/Brands (including results on virtual selling activities, sales tracking, page impressions, etc.

);

- Works together with all corporate departments and branded structures in questions related to media and influencers, sending alerts (crisis alerts, sales potential alerts) to brand and digital teams.

**Qualifications

- Minimum 2 years of experience in big local digital, media and-or influencer agencies with a retail / cosmetics / luxury goods or FMCG knowledge;

- Knowledge and experience working with social media platforms and tools (Facebook, Instagram, YouTube, );

- Strong digital understanding, with interest in trends and new technology;

- SEO and data driven, with the ability to switch fast to new trends and consumer habits;

- Willingness to test, learn and challenge the status quo;

- Multitasking and decision-making skills.

SOCIAL MEDIA EXPERTISE

- Knowing what type of content works best on what platform;

- Understanding how to optimize content based on platform;

- Ability to engage an audience through social posts.

COPYWRITING EXPERTISE

- Short and effective headline writing;

- Engaging introductions;

- Structuring text for easy only reading.

**Job**: Marketing

**Primary Location**: IT-25-Milan

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 221174

This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03.